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Updated November 17, 2020 So many types of text ads, so little time! Holidays are around the corner and Microsoft Advertising is here to help with your campaign planning. With our release of Responsive Search Ads  last year and the new AI-powered text ads, we know there’s a lot to choose from, so we’ve created a cheat sheet to help you achieve your goals this holiday shopping season. This cheat sheet describes the various types of text ads Microsoft Advertising offers.  One thing to keep in mind is that each ad offering has its own benefits, and in some cases you can run multiple kinds of ads from the same account and from the same campaign. Types of text ads   Expanded Text Ads (EXTA) Responsive Search Ads (RSA) Dynamic Search Ads (DSA) What is it? Expanded Text Ads are like Standard Text Ads, but with the option to add 3 titles instead of 1. Responsive Search Ads automatically adjust the ad copy based on which combination of titles and descriptions y...

In this episode of the Microsoft Advertising Insights series, we are joined by Chloé Jubécourt, PPC Team Leader at   Keyade France  from  GroupM / WPP . As a PPC expert with many retail clients, Chloé shares lessons learnt from the first COVID lockdown and how this has impacted the peak festive retail season in 2020. View video: https://www.microsoft.com/en-US/videoplayer/embed/RE4IDaI If you are looking for data driven insights to help you navigate the upcoming retail peak, then check out the Microsoft Advertising retail hub . You will find the 2020 holiday guide, latest industry insights, consumer trends, success stories and shopping ad solutions.  Retailers are more prepared for a second lockdown No one was ready for the impacts of the first COVID lockdown. Chloé notes how many clients completely pulled back or switched off their digital advertising during the first lockdown of 2020. They simply didn’t know how to respond. However, as France entered it...

Right now, it’s easy to feel cut off — with reduced face time, office time, and one-on-ones with friends and colleagues, it’s hard to discuss your advertising ideas with others and feel connected to the larger advertising industry. To help, we’ve recently created a dedicated Microsoft Advertising Community to empower our users to share ideas, ask questions, and get information from peers. We’ll also be providing support from our own Microsoft Advertising Specialists, who regularly monitor the forums to help provide answers to any burning questions. Are you wondering how to improve your click-through rate (CTR)? Is there a new feature about which you’re unsure? Are you looking to learn how others are structuring their campaigns? Through our passionate and engaged community, you can rest assured you’ll find tips, tricks, and troubleshooting tactics (try saying that three times fast!) to help you succeed. Vote on helpful threads, join in discussions, or offer a helping hand to help m...

“This holiday season will be unlike any other.” You’ve likely heard this common phrase, but what exactly does it mean? We’ll look to answer this and more as we analyze upcoming holiday trends, and how you can get the most of your digital marketing campaigns this season. We recently conducted a survey with online shoppers which, let’s be honest, are just about everyone these days. Of the 1,542 respondents across the United States (U.S.), United Kingdom (U.K.), and Australia (AU), we asked them what their plans are for the holiday season. More specifically, we asked them about what they intend to buy, from where, and—most importantly–how they will go about researching items and making the final purchase. Based on the findings, here are three things you can expect this holiday shopping season: 1. The holiday shopping season will start earlier and be heavily focused online. For gift givers, the holiday shopping season has already kicked off with 23% of our respondents saying they have a...

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