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1 + 1 = 3. The whole is greater than the sum of its parts. If you want to go fast — go alone, if you want to go far — go together. Search + Native = Better Together. While one of these colloquial phrases may not have the same level of use as the others, they are all nevertheless true. Ever since the COVID-19 pandemic began to influence every aspect of our lives, Microsoft Advertising has been working hard to identify patterns in consumer behavior and ensure that advertisers are responding in the best way possible in order to solve their customers’ questions and needs. While search remains a fundamental necessity for any digital marketer, Microsoft Advertising also offers a powerful native platform, the Microsoft Audience Network . Internal research shows that users exposed to a brand’s ad on the Audience Network see a +38% lift in impressions per user, and a +48% lift in clicks per user compared to similar, unexposed users. 1 Additionally, consumer trends derived from search can a...

As consumers remain home, search has grown in increasing importance. It helps brands stay connected with consumers and highlights new and emerging behavior trends. Our goal is to continue to provide you with new and updated trends on a regular basis as you adjust to the ongoing changes in search behavior. Holiday prep for smartphones, hardware, and software  It can be hard to believe that we’re now more than halfway through the year. For smartphone manufacturers this means their respective events are right around the corner where they will announce their new phones. These events usually take place in fall, where major players in the space unveil their latest and greatest in mobile tech. Anticipation is particularly high this year with the expected integration of 5G into many products. But wait, there’s more: according to MarketWatch it’s estimated that 1/3 of iPhones used globally are in their ‘upgrade window.’ These upcoming sales will be contributing to the overall US forecast ...

With the right images, your ads can deliver quality connections with your target audience. But if you’re repeatedly using the same, small handful of images, then you’re likely missing out on valuable opportunities to engage with your target audience. To help you find the right images for your campaigns, we’re partnering with Shutterstock to provide you free access to over 320 million high-quality, advertising-ready images for use in Microsoft Advertising. With these images, you can:   Easily run campaigns with a wide variety of photos and illustrations to achieve the best performance with your target audience. Complete your ad setup much more quickly, especially if you previously did not have access to an image library. More effectively communicate your brand by having the flexibility to add new images to match each campaign’s unique goals, targeting, and story.   Shutterstock provides businesses and professionals with creative content and tools to help them produce the...

At our Virtual Partner Summit at the end of May, we announced the winner and finalist of the Microsoft Advertising Partner Celebration for April. Now, we want to put these Celebrated Partners in the spotlight. We interviewed the winner and finalist to get an inside look at these companies, their history, objectives, partnership with Microsoft Advertising, and more. Microsoft Advertising Celebrated Partner, North America — Tandem Interactive Joe Laratro , President and Founder of Tandem Interactive   Tell us about your company — its history, and current objectives. Tandem is a digital marketing agency specializing in all things SEO, SEM, and Paid Search Marketing for a vast range of business verticals. What’s your company’s vision/mission/specialization? Tandem Interactive strives to work together with our clients to develop trendy online marketing strategies that continuously drive ROI. It’s our goal to constantly evolve with paid marketing and implement modern tactics and...

Here we are again with our weekly Digital Marketing updates. What’s in for you this week? #digitalmarketing Google Updates the Structured Data Developer Page for Recipe Text and Videos ... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

On-page SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. It includes optimizing your headlines, HTML tags, and images. It... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow