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Ruchi Bhatia started her career in 2000 in Sales and Marketing. Later, she moved to HR. In her last role, Ruchi managed Employer Branding for IBM India as Employer Branding Lead. Her role was very interesting at the intersection of HR and Marketing. IBM leveraged Digital Media Marketing to create IBM India Employer Brand on […] The post Interview with Ruchi Bhatia, IBM, University Branding Specialist appeared first on Digital Vidya . SEO Company in lucknow

Sharing a beer is one of America's favorite pastimes: it's how we watch the game, celebrate the end of a long work week, and relax on the porch with friends. Anheuser-Busch InBev understands that these moments matter to people, and want their beers to be top of mind when it's time to celebrate. To connect with consumers when they're getting ready to kick back, ABI turned to Twitter to become part of the everyday conversation around these occasions as they happen. "Beer is social and it's fun. We want to be a part of people's lives and their happy moments. Twitter is about all those live conversations," says Victoria Vaynberg, head of digital, U.S., Anheuser-Busch InBev. "The platform really bridges that gap for us because we're able to reach out and message those people at those right moments in their lives." Continue reading at AdAge.com SEO Company in lucknow

While virtual reality isn't sufficiently advanced to allow college football fans to play a down for the Fighting Irish like some sort of cybernetic Rudy Ruettiger, Fox Sports' social VR offering may very well be the next-best thing. On Saturday night, when Notre Dame suits up against Michigan State under the lights at Spartan Stadium, fans can get closer to the action via the Fox Sports VR app. Sponsored by Wendy's, Fox's social VR live-stream will be accessible to smartphone and tablet users who haven't plunked down $500 for a bulky Oculus helmet (although a more immersive experience is available for early adopters and gearheads). Social VR allows fans to watch the game with their Facebook friends in a Wendy's-branded virtual suite. As the action unfolds, viewers can chat with as many as four virtual pals -- or random strangers, if that's your thing. Fans who aren't exactly socially aflutter will have the option to switch off the interactive/chat fea...

Quantcast has tapped Steven Wolfe Pereira as its first-ever chief marketing officer, the company said Friday. Wolfe Pereira was previously chief marketing officer at Neustar. Julie Fleischer, VP of product marketing at Neustar, is expected to handle the bulk of Wolfe Pereira's former duties. San Francisco-based Quantcast touts itself as a leader in artificial intelligence. Wolfe Pereira will be tasked with developing and executing the company's brand marketing strategy. Continue reading at AdAge.com SEO Company in lucknow

All the usual suspects again make strong showings on our weekly chart of the most-viewed brand video campaigns, especially in a week following new product announcements by Apple. But also as usual, an interloper or two refused to let tech companies get all the attention. Our chart includes both organic views initiated by curious viewers and paid ads such as pre-roll placements. .mfp-fade.mfp-bg { Continue reading at AdAge.com SEO Company in lucknow

Facebook is turning over to Congress copies of political ads that appear to have been placed on the platform by accounts linked to Russia, company founder Mark Zuckerberg said on Facebook Live Thursday afternoon, and plans new steps to protect election integrity. Facebook said earlier this month that accounts likely tied to Russia had bought ads to boost their reach on the platform before last year's presidential election. The company said then that it had traced ads back to a ring of of 470 accounts with suspected links to Russia. Those accounts spent about $100,000 over a two-year period to increase the reach of 3,000 posts. "For awhile, we had found no evidence of fake accounts linked to Russia running ads," Zuckerberg said Thursday. "When we recently uncovered this activity, we provided that information to the special council. We also briefed Congress." Continue reading at AdAge.com SEO Company in lucknow

Google plans to give bigger refunds to marketers who lose money to ad fraud on its platform. Customers of DoubleClick Bid Manager, where marketers buy digital ads through Google, will automatically recieve full refunds for ad fraud they suffer there, according to the company. The news comes a few weeks after The Wall Street Journal reported that Google was issuing refunds to advertisers whose ads reached bots instead of humans, but only for its fees of 7 percent to 10 percent, not the whole cost of wasted ad spending. The new policy only applies to inventory acquired through Google supply partners AppNexus, Index Exchange, OpenX, Teads, Telaria and DoubleClick Ad Exchange, though Google estimates they, along with others, comprise 90% of the available inventory on DoubleClick Bid Manager. It takes effect sometime in the coming months. Continue reading at AdAge.com SEO Company in lucknow