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Showing posts from February, 2025

Top 10 Digital Marketing Articles of this Week: 14th February 2025

Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game. Content Marketing Why Diversity and Inclusion in Content and Marketing Matter as Much as Ever Diversity and inclusion in content and marketing cannot be overstated in today’s interconnected world. Ann Gynn’s post highlights the significance of ensuring that marketing campaigns reflect the diverse audiences they aim to reach. By embracing diversity, companies can create meaningful connections with consumers from various backgrounds, increasing engagement and brand loyalty. Inclusive marketing fosters a sense of belonging and demonstrates a commitment to equality and respect. Move Pa...

Weekly Digital Marketing News Round-Up 14th February 2025

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Explains How It Prefetches Search Results For Faster Loading Google has elaborated on its strategy of prefetching search results to enhance loading speed. Using the Speculation Rules API, Google can preload top search results, thus reducing page load times. This prefetching technique benefits performance on both mobile and desktop platforms and contributes to a smoother user experience. Additionally, Google is actively investigating the possibility of further pre-rendering entire search pages to optimize user navigation speed. These initiatives highlight Google’s commitment to constantly improving and refining its search functionality to provide a faster and more efficient service. Google Sitelinks Algorithm Bug Causes Wrong Links to Appear in Search Results Google’s Sitelinks algorithm is a crucial feature t...

Weekly Digital Marketing News Round-Up 7th February 2025

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Warns Recipe Sites: Excessive Scrolling & Hidden ‘Jump to Recipe’ Buttons Are Problematic The Google Quality Raters Guidelines update on January 23rd explicitly introduced a new section for recipe sites. The guidelines now state that it is not favorable for recipe websites to require users to do significant scrolling or make it difficult to find the “jump to recipe” button. This update reflects Google’s emphasis on user experience and accessibility regarding recipe content. By making it easier for users to access the desired recipe quickly, recipe websites can improve their chances of ranking higher in search results and providing a better user experience overall. Google’s Gary Illyes Says Don’t Update Lastmod Date With Copyright Date Changes  In a rant on Bluesky, Gary Illyes from Google expressed hi...