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Showing posts from November, 2024

SERP Analysis Essentials: How to Read and React to Search Results

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Understanding SERP analysis is crucial in SEO. Essentially, SERP analysis involves examining search engine results pages (SERPs) to extract valuable insights. Think of SERPs as the digital landscapes encountered during online searches. Google dominates this terrain, overseeing approximately 90 percent of global searches , according to Oberlo. Securing a prominent position on these SERPs is vital. It leads to increased organic traffic and a boost in conversions for your website. Organic traffic, highly valued in digital marketing, represents an important goal. It is not only cost-effective but also consists of qualified leads actively seeking your offerings. However, navigating SERPs today is challenging. Due to their dynamic nature, different types of SERPs can impact the organic traffic you receive differently. Feeling overwhelmed? Don’t fret. Delving into my SERP tutorial will aid in understanding SERP analysis and its intricacies. You will also discover how this analysis can assis...

Weekly Digital Marketing News Round-Up 29th November 2024

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Updates Business Profile Guidelines for Service-Area Businesses Selling Age-Restricted Products Google updated its business profile guidelines for service-area businesses that sell age-restricted products. According to the revised guidelines, businesses associated with products or services requiring customers to be of a certain minimum age, such as alcohol, cannabis, or weapons, can no longer operate as service-area businesses without a physical storefront. This means businesses in these categories must have a physical location to be eligible for a business profile on Google. These new guidelines aim to ensure compliance with local regulations and protect the safety and well-being of users. Google Updates Crawlers Documentation to Prioritize Protocol for Optimal Crawling Performance Google has made a minor up...

Spikes Asia In conversation with Kainaz Karmakar

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Spikes Asia speaks with Kainaz Karmakar, Jury President for the Design and Industry Craft Spikes, about the importance of beautiful craftsmanship, what it takes to impress her and what entrants should do to set themselves up for success at Spikes Asia 2025. While there is often a strong focus on a campaign’s outcomes, craftsmanship also plays a crucial role as one of the foundations of great work. What does Craft mean to you? What are the details you look out for? A great piece of work is a sum of many parts. All these parts work together to make you feel something about it. Craft is the part that talks straight to your heart. It’s made up of the little details that make you want to come back to that piece again and again. This is very important to me. The craft that we’re looking for has to add to the idea. This is not an art exhibition. Every piece of design and craft must communicate something powerful for the brand. Within that, we should applaud the ones that do it most beaut...

Weekly Digital Marketing News Round-Up 22nd November 2024

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Unveils AI-Driven In-Store Shopping Features to Enhance Retail Experience Google has announced new AI-powered in-store shopping features and expanded payment options just in time for the holiday retail season. One of the exciting updates is the integration of Google Lens with in-store shopping. Users can simply photograph products using Google Lens and instantly access relevant information such as reviews, prices, and inventory details. Furthermore, Google Maps is also stepping up its game by introducing product search features that allow shoppers to find specific items in nearby stores easily. Lastly, Google Pay is enhancing its security measures by offering virtual cards for Discover users, providing an added layer of protection for online transactions.  Google Updates Search Documentation to Clarify tha...

How to Optimize Videos for YouTube Shorts: A Creator’s Guide

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YouTube Shorts has quickly emerged as a powerful tool in the world of video marketing, drawing in over 70 billion daily views and engaging 2 billion active users monthly. This short-form video platform allows brands and creators to reach large, highly engaged audiences in a quick, digestible format. Its meteoric rise is comparable to the success of TikTok and Instagram Reels, proving the growing demand for bite-sized content. But creating YouTube Shorts alone won’t guarantee success. It’s vital to optimize videos for YouTube Shorts to stand out from the crowd. This involves incorporating relevant keywords in titles, descriptions, and hashtags. Effective metadata can significantly improve your video’s discoverability. In a crowded space like YouTube, these small tweaks can help you rank higher in searches and get more eyes on your content. This guide offers practical strategies to help you unlock the full potential of YouTube Shorts. Whether your goal is expanding your reach or improv...

2024 Microsoft Advertising Partner Awards: Americas winners

The Americas winners for the 2024 Microsoft Advertising Partner Awards were announced in-person at Cipriani 25 Broadway, November 14, 2024 in New York. SEO Company in lucknow

Weekly Digital Marketing News Round-Up 15th November 2024

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Maps Launches New Product Search Feature Google Maps has launched a new product search feature, allowing users to search for specific products and check real-time inventory. This is a significant development for both consumers and retailers. To take advantage of this feature, retailers must use structured data and effectively manage their inventory. By providing accurate store information and regularly updating their inventory, retailers can ensure that users can access the most up-to-date product availability information. This feature has the potential to greatly enhance the shopping experience for users and drive more traffic to retail stores. Master SEO with Google’s New Machine Learning Courses: What You Need to Know Google has updated its machine learning crash course, adding new videos and modules focus...