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Showing posts from September, 2024

Your story, every moment: personalizing the consumer journey

Discover how Microsoft Advertising personalizes consumer journeys with AI-driven insights, reshaping ads for a seamless, connected experience. SEO Company in lucknow

Understand Backlink Profile In 2024 With Examples

Ranking a website without strong backlinks poses a significant challenge, similar to building a house without a solid foundation. Research from Semrush indicates that a website lacking backlinks has a 55% chance of not appearing on Google’s first page. This highlights the importance of developing a robust backlink profile to achieve ranking goals effectively. For beginners in SEO and link building, grasping the concept of a ‘backlink profile’ is essential. This guide will explore what comprises a backlink profile, its importance in search engine rankings, recommended types of backlinks, strategies for managing your backlink profile, and more. Let’s delve into it. Key Points Good-quality backlinks from various sources boost your website, akin to recommendations from trusted sources. Diverse links, including those from well-respected sites, create a robust support network. They shield your site from unexpected ranking changes, acting as a safety net. Ensure natural anchor text and

Weekly Digital Marketing News Round-Up 27th September 2024

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Search Ranking Volatility: Trends Heat Up as of September 25th The Google Search ranking volatility continues to intensify, as observed on September 25th. The search engine has not stabilized its ranking shifts, resulting in constant fluctuations and movement in the search results. The unpredictability of rankings and traffic persists, with significant changes occurring quickly. This ongoing trend has prompted some tools to adapt their volatility thresholds to better handle the increased volatility in Google search results. Despite these adjustments, the volatility remains a significant challenge for businesses and marketers striving to maintain a consistent online presence. Google Revamps Spam Policy Documentation: What You Need to Know Google made significant changes to its spam policy documentation. The mo

How To Conduct A Comprehensive Technical SEO Audit: 9 Easy Steps

Technical SEO audits are essential for staying competitive in digital marketing. As online competition grows, having a solid SEO strategy becomes crucial. These audits help ensure that websites follow best practices, which is critical for achieving visibility and strong performance in search engine results. SEO has a big impact on a website’s performance. About 61% of marketers put SEO at the center of their inbound marketing plans, which shows how important it is to draw in organic traffic and reach online business targets. A strong SEO plan is critical to making a site more visible and attracting users. Even well-designed websites can face ranking issues without proper SEO. Technical SEO audits are crucial for spotting and fixing problems such as broken links or slow load times that could impact performance. Regular audits are necessary to resolve these issues, boosting site functionality and search engine rankings. Doing a technical SEO audit might seem challenging, but it’s mana

Press Start: Engage Players and Boost Your Brand with Microsoft Advertising

The blog highlights the significant opportunities within the gaming industry for brand engagement and marketing. SEO Company in lucknow

From Diwali delights to Christmas cheer – maximize your ad campaigns during the retail rush

Learn how to budget for rising CPCs, influence purchase paths, and use AI-driven Performance Max campaigns to boost conversions. SEO Company in lucknow

2024 Partner Awards: APAC finalists announced

Announcing the APAC finalists for the 2024 Microsoft Advertising Partner Awards. SEO Company in lucknow

Top 10 Digital Marketing Articles of this Week: 20th September 2024

Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game. Content Marketing 19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content Effective content distribution is vital for engaging your target audience in the digital age. Ann Gynn’s post offers over 19 free or low-cost strategies to promote your brand. One effective approach is leveraging social media by crafting engaging posts and sharing valuable content with your followers. Collaborating with influencers can also expand your reach, allowing you to tap into their audience. Additionally, participating in online communities and forums related to your industry can enhance your b

Toxic Backlinks: How To Find, Identify, And Fix Them

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If you’re having trouble keeping your site’s rankings and traffic steady, it’s essential to understand how toxic backlinks could be causing these issues. Toxic backlinks are those pesky links from low-quality or spammy sites that can really hurt your site’s reputation and search engine performance. Think of them as the bad apples in your link profile—coming from sources like link farms or irrelevant, poorly maintained websites. When search engines spot these toxic links, they might see them as an attempt to game the system or as a sign of poor-quality content. This often results in penalties, which can cause a noticeable drop in your rankings and a decline in organic traffic. It’s like getting a bad review that affects your overall standing, despite all your hard work. Our link-building agency often helps clients who struggle with toxic links, even though they follow all the best SEO practices. Sometimes, these issues arise from past link-building efforts or even from competitors try