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As an advertising professional with an enormous list of to-do’s and aggressive performance goals to hit, making sense of what AI prompt engineering can do for your advertising efforts should be near the top of your list. Whether you own a business, lead an ad team, or manage campaigns directly, learning the skill of prompt engineering can help you: Save time Reduce labor-intensive tasks Create innovative insights and strategies Using Microsoft Copilot, your everyday AI companion, increases your ability to generate creative at unprecedented speed and scale, enabling you to produce advertising assets that represent a wide spectrum of customer scenarios while simultaneously helping to deliver unparalleled personalization. Whether you’re an SMB or a marketing expert within a Fortune 500, generative AI has become a valuable tool to creatively make customer connections and build trust. This technology not only increases productivity and enhances creativity, but also introduces the po

Joining the Microsoft Advertising Partner Program comes with many benefits, including recognition for your hard work and achievements. The Microsoft Advertising Partner Celebration is a bi-annual event that highlights the exceptional and innovative work of our partners. This event is open to all enrolled Partner tier members worldwide and presents them with three awards. Participate in the next round of the Microsoft Advertising Partner Celebration from April 1 – 30, 2024! This half, we received some remarkable nominations from our global partner community. We are thrilled to announce the winners below! GROWTH AWARD CULTURE & COMMUNITY AWARD PRODUCT & INNOVATION AWARD BLASTNESS INTERACTIVE STRATEGIES IDEO FORCE NOVEMBER 2023 WINNER Awarded to the Partner that showed the most growth through revenue, new accounts, new industry verticals, and certifications in the previous 6-12 months. NOVEMBER 2023 WINNER Awarded to the Partner who championed div

Spring is a time of regeneration, growth, and development. From blooming flowers to launching new ad campaigns, to taking those first steps towards a personal New Year’s resolution. In line with the new beginnings of spring, we are introducing a new blog series: Seasonal Spotlights. Our vision is to empower advertisers of all sizes each season with relevant, actionable insights and best practices that help reach their desired customers. Microsoft Advertising is transforming too. Evolving from our search roots into an omnichannel, end-to-end AdTech powerhouse. Advertisers can now find new ways to grow and connect with customers through experiences like generative AI that redefine how audiences finds answers on the open web. Thanks to our data-driven solutions, they can also connect with engaged audiences at their most receptive moments across search, display, native, video, Connected TV (CTV), and retail media. Connect with exclusive Microsoft and partner placements with brands lik

Website metrics are essential for tracking and analyzing the performance of a website. These metrics provide valuable insights into the behavior and preferences of website visitors. HostPapa has created an informative infographic that highlights nine important website metrics that every website owner should track. These metrics include traffic sources, bounce rate, conversion rate, average session duration, page load time, organic search rankings, exit pages, and more. By monitoring these metrics, businesses can identify areas for improvement, measure the success of marketing efforts, and make data-driven decisions to optimize their website for better user experience and increased conversions. The post Weekly Infographic: 9 Important Website Metrics You Should Track appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Releases Gemma: A Laptop-Friendly Open Language Model Google released Gemma, an open large language model that is based on the same technology used to create Gemini. This language model is not only powerful but also lightweight, making it ideal for use in environments with limited resources, such as laptops or cloud infrastructure. Gemma can be used for a variety of purposes, including creating chatbots and content generation tools. In fact, its capabilities are not restricted to just these applications; it can perform any task that a language model is capable of. Google’s Search Liaison Responds To Evidence Of Reviews Algorithm Bias Google addressed a small publisher who had written an article uncovering the tactics used by large corporate publishers to manipulate the Google Reviews System Algorithm. Google’

Keyword research is a vital part of any successful SEO strategy. It helps businesses understand what terms and phrases their target audience is using to find products or services online. While there are many traditional keyword research tools available, it’s always beneficial to explore unconventional options to gain a competitive edge. The infographic created by Alphametic presents five unconventional keyword research tools that can help businesses discover unique and untapped keywords. By utilizing these tools, businesses can stay ahead of their competitors and optimize their content for maximum visibility and organic traffic. The post Weekly Infographic: 5 Unconventional Keyword Research Tools to Get a Competitive Edge in SEO [Infographic] appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Analytics New Data Trend Changes Detects Feature Google Analytics introduced a trend change detection feature that goes beyond just spotting sudden spikes in metrics. This new capability aims to detect gradual, long-term changes in data trends, allowing users to stay on top of potential SEO issues. By monitoring trends over time, website owners and marketers can quickly investigate any deviations and make necessary adjustments to their SEO strategies. This feature enables users to identify even the most subtle but meaningful shifts in data patterns, ensuring that they can proactively address any emerging challenges and optimize their website’s performance. Google Uses New AI Technology to Detect and Block Fake Online Reviews Google has implemented new AI technology that allows it to detect and block these fra