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Showing posts from April, 2023

Weekly Infographic: A Web Developer’s SEO Cheat Sheet

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As a web developer, one of the important things you need to understand is SEO. Getting your website to rank high on search engines can be daunting, but with the help of Liquid Bubble’s SEO cheat sheet, things just got easier! The infographic provides a comprehensive guide on improving your website’s SEO, from optimizing your website’s title tags and meta descriptions to using internal and external links. It also covers the significance of page speed and how to leverage social media marketing. Whether you are new to web development or a seasoned pro, this cheat sheet covers you. So download it, and start improving your website’s SEO today! The post Weekly Infographic: A Web Developer’s SEO Cheat Sheet appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

Weekly Digital Marketing News Round-Up 28th April 2023

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine What Google’s John Mueller Says on Ideal Numbers of Products on a Page in Context of Ranking? Google’s John Mueller recently provided insight into the optimal number of product listings on a page for ranking purposes. While there isn’t a specific number that fits all websites, he suggests being mindful of user experience when determining the number of products to display. Too many listings on a single page could make it difficult for users to find what they are looking for and can lead to higher bounce rates. On the other hand, too few listings could result in missed opportunities for ranking well for particular keywords. Ultimately, the focus should be on providing users a positive experience while considering the SEO benefits of including certain products on a page. Google Updates Googlebot Verification Documentati

​​It's gifting time: Mother's Day and Father's Day​

Weekly Infographic: SEO: the basics [Infographic]

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Have you ever wondered why some websites appear at the top of your search results while others are on the last page? The answer lies in SEO or search engine optimization. Simply put, SEO is optimizing your website to rank higher in search engines like Google. But where do you start? Pedalo has created a helpful infographic that breaks down the basics of SEO and offers five key tips to improve your search engine rankings. From making sure your website is mobile-friendly to utilizing keywords and meta descriptions, these tips can help your website performs better in search results. So what are you waiting for? Check out the infographic and start improving your SEO today! The post Weekly Infographic: SEO: the basics [Infographic] appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

Weekly Digital Marketing News Round-Up 21st April 2023

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Introduces a New Web Crawler GoogleOther to Optimize Googlebot’s Performance Google recently announced the introduction of a new web crawler, GoogleOther, aimed at revolutionizing the tech giant’s operations. To optimize their current framework, this new web crawler promises to streamline all R&D tasks while reducing the strain on Googlebot. The new crawler will work to increase efficiency and productivity, thereby providing better search results for Google’s millions of users worldwide. As the company seeks to maintain its longstanding reputation for innovation, this recent development is undoubtedly a significant step in the right direction. GoogleOther is set to become a major player in the web industry, and it is exciting to see how this new tool will transform how we interact with search engines. Goog

​​IMS by Aleph representing Microsoft Advertising in LATAM​

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Expanding ad presence in LATAM Through a new agreement with IMS by Aleph, a leading global enabler of digital advertising, Microsoft Advertising is expanding its presence in the Latin America region. Businesses in the region will have local support from IMS by Aleph to advertise on Bing and the Microsoft Search Network to boost their business to achieve better results. IMS by Aleph will be the preferred company in Latin America to market and support advertisers in the region to develop Microsoft Advertising campaigns, across its search, audience and shopping products. The exclusive agreement, effective May 1, 2023, spans all of Latin America and the Caribbean, excluding Brazil. "IMS by Aleph offers us exceptional local expertise to accelerate the potential of Microsoft Advertising and further complement our existing sales and marketing teams by giving advertisers full support in accessing our growing audience of over 1 billion people. We’re incredibly excited to work with IM

Building a green partnership: Marketing with Purpose

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Earth Day is a yearly commemoration that pays tribute to the accomplishments of the environmental movement and underscores the urgency of safeguarding the Earth's natural resources for generations to come. It’s an international occasion that observes the environmental richness of our planet and emphasizes means of preserving it, while also promoting environmental consciousness, conservation, and sustainability. Annually, more than one billion individuals in over 190 countries unite in this global event to promote climate awareness and encourage responsible environmental behaviors. Last month, we celebrated the Microsoft Advertising Partner Awards Asia Pacific, and with it awarded the Marketing with Purpose Award—a subcategory of the Social Impact Awards. This award recognizes a Partner who has demonstrated excellence in driving purpose and action across their campaigns, celebrates Partners who have used Microsoft Advertising products and features to create inspiring solutions, a

Why ChatGPT is the Ultimate Keyword Research Tool?

ChatGPT is a language model developed by OpenAI based on the GPT-3.5 architecture. It is trained on a large text corpus and can generate human-like responses to natural language inputs. Recently, ChatGPT has gained significant attention from SEO professionals and marketers for its ability to conduct keyword research. This article explores why ChatGPT is the ultimate keyword research tool and how it can help SEO professionals to improve their keyword research process. Understanding ChatGPT and its Capabilities ChatGPT is a language model that uses deep learning techniques to generate human-like responses to natural language inputs. It is based on the GPT-3 architecture and is trained on a large corpus of text from the internet. The model can generate responses that are coherent and contextually relevant. It can understand the intent behind a user’s query and create a reply that matches the definition. One of the key features of ChatGPT is its ability to generate many responses to a

Weekly Digital Marketing News Round-Up 14th April 2023

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine GA4 New Update: “Once Per Session” Conversion Counting Method  If you’re a regular user of Google Analytics, you may have noticed some changes in how conversion tracking is handled in GA4. One of these key changes is introducing a “once per session” counting method, which allows you to track certain events (such as e-commerce transactions or form submissions) only once per user session. Transitioning to this new counting method is a piece of cake, with the ability to switch between “once per event” and “once per session” settings from your Analytics dashboard. What Google Gary IIIynes Said on Sudden Keyword Ranking Drop? Website owners everywhere know how crucial visibility on search engines can be. So, it can be quite concerning when a website disappears from search results for a specific keyword. Gary Illyes of Go

The Ultimate Guide to SEO for Podcasts: Boost Your Podcast’s Visibility in Search

Podcasts are becoming increasingly popular in the digital world, and with good reason. They are an excellent way to communicate information, share ideas, and entertain listeners. However, as the number of podcasts grows, it has become more difficult for podcasts to stand out and attract listeners. That’s where search engine optimization (SEO) comes in. SEO for podcasts involves optimizing your podcast to rank higher in search engines, making it easier for people to find your content.  Podcasts have become a popular form of digital media that allows people to communicate ideas, share information, and entertain audiences worldwide. With the growing number of podcasts available, it has become increasingly important for podcasters to optimize their podcasts for search engines to improve visibility and attract new listeners. Search engine optimization (SEO) for podcasts involves various techniques and strategies that can help improve your podcast’s ranking in search results. In this articl

Elevate your ad campaigns.

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In our new whitepaper , Microsoft and Roku are reimagining the way you connect your brand or product with your customer. From ad platform and data fragmentation to the guessing game of targeting and analytics reporting—the digital advertising landscape can feel like a complex matrix. In an industry-first collaboration, Microsoft Advertising and Roku Advertising have joined together to elevate the ad buying experience and maximize ad performance. Within our new whitepaper, you’ll discover insights powered by two platforms to gain a new understanding about your industry’s customer. Microsoft Advertising and Roku Advertising have historically measured ads separately. That all changes with this collaboration. We’re now connecting the dots between Roku TV streaming ads, Microsoft Audience Ads, and paid and organic search on Bing. Because when it comes to data—we’re better, together. All together now Proving the case for data collaboration Did you know consumers respond differently to

Discover how to extend your high-performing PLA campaigns

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As retail media continues to evolve, the decisions brands need to make about where and how to allocate budgets can feel increasingly complex. Advertising your products on a retailer’s website (known as “onsite”) is a strategy with a proven return on investment (ROI)—but advertising only onsite can limit your reach. Retailer websites are a closed ecosystem, run by the publisher (the retailer). Onsite advertising has genuine advantages: You can increase awareness of your products with a retailer’s loyal shoppers, as they’re already shopping (with high intent to make a purchase) on the retailer’s website. You can access valuable first-party data that not only provides insight into shopper behavior, but also shows you how your advertising investment converts to a purchase. You can tap into clear buying signals for shoppers—reaching shoppers at the moment they intend to buy is the most valuable investment you can make. However, reaching only shoppers that are already searching for

Boost Your Business with ClickRetina: A Top Pay Per Click Advertising Agency

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  Pay Per Click advertising is a form of digital marketing where businesses pay for their ads to be displayed on search engine result pages, websites, or social media platforms. ClickRetina is a top Pay Per Click advertising agency that offers effective strategies and solutions to help businesses boost their online presence. Why PPC advertising is important for businesses PPC advertising is a crucial aspect of digital marketing because it provides businesses with the opportunity to reach their target audience in a cost-effective way. PPC ads can be tailored to specific demographics, interests, and behaviors, making it easier for businesses to connect with potential customers. According to Google, businesses earn an average of $2 for every $1 they spend on PPC advertising. What ClickRetina offers as a top PPC advertising agency ClickRetina offers a range of services and packages to help businesses create effective PPC campaigns. Their team of experts works closely with clients to under