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Global e-commerce market to expand to $1 Trillion by 2025 The global pandemic brought on tectonic shifts in consumer behavior; from the movement towards the anywhere-work era to the way we shop. Three years on and with lockdown restrictions lifted, it's important to consider the transformative after-effects of this change and how companies can get the most out of this new environment. Joining this conversation are some of the top minds in the e-commerce advertising industry: Mark Avedissian, Managing Director, ReachLocal Asia Pacific;Dr. Narelle Hutchesson Managing Director of RQMedia;and Paul Korber, Director of Partner Development at Microsoft Advertising, Asia Pacific. In part one of this roundtable, we’ll each share our top insight on the state of e-commerce in 2023. Experts from Microsoft, FeedOps, and Reachlocal ANZ share their insights at the eCommerce Masterclass. Every e-commerce business needs an omnichannel strategy Frank: As 2023 gains momentum, and we look tow

Search Engine Optimization (SEO) is optimizing websites and content to rank higher in search engine results pages (SERPs) for specific keywords and phrases. SEO is an essential component of digital marketing because it helps businesses drive organic traffic to their websites, which can lead to increased brand awareness, engagement, and sales. Digital marketing’s SEO domain is highly dynamic, primarily due to Google’s frequent updates to its ranking algorithm. These updates are aimed at enhancing the search experience for users. Therefore, every year, marketers get to reassess the SEO trends shaping the search engine landscape. SEO is continually evolving, and marketers must stay up-to-date with the latest trends and updates to maintain and improve their website’s rankings. The SEO trends shaping the search engine landscape are influenced by Google’s algorithm updates and changes in user behavior. This infographic by red Website Design shows the top 12 SEO trends likely to emerge in

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engines Google Revises Guidelines for Quality Content and Offers New Insights on Discover Traffic Google has recently updated its Search Central Discover documentation, which includes replacing the previous guidance on E-A-T (Expertise, Authoritativeness, and Trustworthiness) with a new focus on promoting helpful content. This change in direction coincides with an update to the Helpful Content System guidelines, which now includes recommendations for content on Google Discover. Google Search Console Introduces Bulk Data Export Feature Google has recently launched a new tool called Bulk Data Export, which provides website owners and SEO professionals with the ability to export daily data dumps of their website’s performance data. This feature is particularly beneficial for large websites with tens of thousands of pages or t

Microsoft Advertising is excited to announce a partnership with PrestaShop, the leading open-source e-commerce platform in Europe and Latin America. Through this partnership, over 300,000 PrestaShop merchants can now easily reach millions of new high-value customers using the Microsoft Ads and Listings module in the PrestaShop Official Addons Marketplace . The onboarding is simple, allowing merchants to connect with shopping offerings that display their products using free and paid listings. At Microsoft, it’s our mission to empower every person and every organization on the planet to achieve more. With the new Microsoft Ads and Listings module available for free on PrestaShop, we want to empower merchants of all sizes to accelerate their business growth by connecting with millions of shoppers on the Microsoft Search Network and the Microsoft Audience Network . How does the Microsoft Ads and Listings module work? PrestaShop merchants can reach our large audience through the Micr

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related News and Updates from Major Search Engines What Google Search Advocate John Mueller Says About Keyword-Rich Domains? Identifying and using a domain name that conveys your purpose and values is essential for creating brand recall. Many website owners have chosen keyword-rich domain names thinking they are an effective way to increase web visibility while saving a search engine optimization (SEO) effort. Yet John Mueller, Google Search Advocate, warns against the potential harm of keyword-rich domains in the long term. He claims that they can be associated with spam, make it difficult to adapt your business focus or offer new products, and lack a unique brand name. Ultimately, creating and building upon a distinct brand identity will be more beneficial for successful customer loyalty and organic growth. John Mueller’s Answer on The Use of Structured Data For a Serv

The performance marketing landscape is changing rapidly due to fast-evolving technology and economic conditions. Volatility and diminishing resources are the new normal, which is driving a major industry push toward automation. You may feel pressure to embrace more automation, but there are important limitations that can’t replace your strategic leadership. Navigating these new technologies while making your strategic thinking and creativity shine is what will differentiate performance marketers. The evolving leadership role of performance marketers Technology is changing all jobs. A key skill in the modern economy is to differentiate where artificial intelligence (AI) adds value and where people should lead to optimize them both working together. AI-led automation should be strategically applied to areas that allow: Saving resources by automating manual and repetitive tasks, so people can better allocate time in strategic areas, like being closer to customers. Making real time

With the rapidly changing web and search engine algorithms, it can be difficult for website owners and content writers to stay on top of their search engine optimization (SEO) game. Looking to the experts for advice is always a great place to start. SEO experts can provide valuable insights from a wide range of experiences and other ideas to help you formulate your successful SEO strategy. Luckily for website owners, some know what works and doesn’t. The following SEO experts state their best tips for keeping your website visible in today’s crowded digital landscape. Stay ahead of the competition by learning what these experts have to offer, and implement their advice quickly and confidently! This infographic by MWI reveals the best practical tips to help you optimize your search engine visibility and boost online traffic. Find out what these leading professionals have to say about creating a successful SEO strategy for long-term ranking results. The post Weekly Infographic: [Info

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them; we are sure you will love going through them. Content Marketing Why Content Marketing Works to Drive Brand Engagement and Sales  Content marketing has been gaining much traction recently, and with good reason. It is an incredibly powerful tool for driving brand engagement, loyalty, and sales. Content marketing enables businesses to build relationships with potential customers by providing information directly applicable to their needs or interests. Companies can establish trust and authority with their target audience by showing off their expertise. Further, since content marketing harnesses the power of storytelling to engage audiences, customers feel a greater connection with the brand, which ultimately impacts purch

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related News and Updates from Major Search Engines Google Developer Talks About DevTools for SEO Troubleshooting For web developers wanting to get the most out of their website’s SEO, Google Chrome DevTools and Google Search Console are crucial tools. Recently, Google Developer Advocate Martin Splitt provided step-by-step instructions on using DevTools for troubleshooting SEO issues, from the Mobile-Friendly Test to the Network Tab and everything in between. Using these powerful tools, developers can get an in-depth look at how site visitors are experiencing their website and identify issues that need rectification quickly. Google Talks About AI-Generated Content With the ever-increasing prevalence of AI and automated software in content creation, it’s important to remember that Google prioritizes high-quality content over all else. Google advises publishers to produce

Today’s announcement  that the new AI-powered Microsoft Bing and Edge are available in preview is incredibly exciting. Not only for the future of consumers, but for our advertisers. Microsoft’s ability to understand complex queries in greater depth and precision, as well as the rich insight we will gain into user intent through deep conversational engagement, will deliver smarter and more actionable opportunities for advertisers to engage with customers. With deeply personalized experiences we expect to be able to deliver even more relevant messages to consumers, with the goal of improved ROI for advertisers. And as usage expands, we expect to see greater volume leading to more opportunities for advertisers to reach their desired customers. The potential of this new technology is still being explored, but we know that this fundamental change of the search engine experience will give us new opportunities to rethink traditional ad experiences – together. We look forward to innovating

Around the world, digital ad spend continues to increase year over year (YoY). By the end of 2024, forecasts predict that digital will account for almost 80% of all media spend in the United Kingdom (UK). Its flexible nature, low costs, mass reach, and endless opportunities to make adverts more visible has made it a preferred method of advertising for many brands. At the same time, the digitization of traditional media, such as TV, is attracting a bigger audience—and in turn more ad dollars. However, the proliferation of bad actors in the space has led to mistrust of consumers in the industry and poor connection across the entire ecosystem. As a response, the India, Brazil, and South Africa Facility for Poverty and Hunger Alleviation (IBSA) Fund and PwC conducted their first supply chain transparency study in 2020, and the results were negative for the industry. A combined taskforce comprising UK trade organizations (Incorporated Society of British Advertisers (ISBA), Association o

To rank higher in search engines, it’s crucial to structure your URLs effectively. A well-structured URL should be concise, descriptive, and include relevant keywords. Avoid using dynamic parameters, excessive numbers, and special characters. Use hyphens to separate words in your URL. Ensure that your URL structure is consistent and reflects the hierarchy of your website’s content. The importance of URL structure goes beyond just improving search engine visibility. It also has a direct impact on your target audience. In today’s digital age, human readability is crucial to web content. A well-structured URL that follows search engine guidelines and considers consumer behavior can improve user experience and make it easier for online readers to navigate and understand different types of content. This infographic by FME Modules will assist you in creating URLs that are both search engine and user-friendly, ensuring the best possible outcome for your website. The post Weekly Infograph

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them. Content Marketing 2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses] The manuscript for a book entitled “Content Marketing Strategy” has just been sent off for publication. It is set to be released in September and published by Kogan Page. Marketing professor Philip Kotler wrote the foreword for the book, which emphasized the importance of having a strategic approach toward owned media. He stated that companies often fail to account for the value of their marketing assets, which leads to difficulty in demonstrating a return on investment to the CEO and company board members. The upcoming book aims to address this issue

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related News and Updates from Major Search Engines Google’s John Mueller Has Spoken Out Against Negative SEO & Link Disavow Companies  John Mueller, Google’s Webmaster Trends Analyst, recently made some strong statements about SEO companies offering negative SEO services and links disavowing services outside of their intended purpose. According to Mueller, search engine optimization (SEO) is important in managing a website. Still, it should only be undertaken by experienced professionals familiar with the complexities and nuances of Google’s algorithms. He also emphasizes that these agencies are taking advantage of clients who don’t know better. It’s clear that Mueller has taken a stand against these agents, and his comments serve as an important reminder to research before engaging with any type of SEO company. Bing Revamping Crawl Scheduling to Enhance Efficiency