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Valentine’s Day is next month, which means we’re fast approaching one of the year’s biggest gifting holidays. When looking at 2022 query data, Microsoft Advertising Insights found searches and clicks containing the term “valentines” started ramping up around the end of January.From there, we saw three major spikes in activity: One two weeks before Valentine’s, one week before, and lastly on the holiday itself, February 14. It looks like trends should follow similar patterns this year, so make sure your keywords are activated and ready to go as soon as possible. As for other actions you should be taking to prepare for Valentine’s Day 2023, we’ve outlined the top learnings found in last year’s Valentine’s Day analysis in the following five insights you can’t miss. 1. According to the National Retail Federation, the average spend per person last year was around $175 and over half of the United States (53%) celebrated and bought gifts for their loved ones. 2. Gift activity soared las

Growth, renewal, and innovation have been key to success in 2022. Our highly valued Partners have been steadfast in their dedication to providing customers with every opportunity to renew and build through Microsoft Advertising—and reach further than ever before! We’re proud of our Partner strength and delighted to continue to stand by them every step of the way. We can’t wait to see what we’ll achieve together in 2023! We’re growing As part of our ongoing strategy to expand Microsoft Advertising into new markets, the Partner Program is excited to invite agencies from three new markets in 2023: Romania, Turkey, and The United Arab Emirates. We welcome qualified customers from these markets to join the Partner Program at the Partner tier. With this addition in 2023, there are 29 markets eligible to join, grow, and thrive with the Partner Program. We look forward to fostering relationships with our newly eligible partners as well as expanding more opportunities into these regions. O

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google New Updates Regarding Discover Follow Feed Guidelines   Google recently updated its feed guidelines for Google Discover, which offers Chrome Android users a personalized selection of content relevant to their interests. The new standards are designed to provide a way to connect with people on a more personal level while still meeting all requirements of Google. By focusing on the essential elements that should be included in each feed and increasing user engagement with the content, this update ensures an optimized and enjoyable experience for users. The update to these guidelines also ensures that Google Discover will remain a key traffic source for those looking to capture and track audiences who may not use traditional search or news outlets. With this refined approach, Google hopes to better serve users and

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them; we are sure you will love going through them. Content Marketing How an Honest Talk With ChatGPT Surprised Even a Veteran Editor When ChatGPT arrived on the scene, people had a wide range of reactions – from glee to shock and confusion. Although it might feel intimidating initially, there are reasons to celebrate and be grateful for this innovation. Not only is this great for educators and scientists, but it’s also an incredible opportunity for anyone who wants hands-on experience with artificial intelligence. After all, with ChatGPT, humans can finally start to explore the capabilities of AI tangibly. Let’s see the post by Ann Gynn and get to know more about it. 7 Fall Downs and Pick-Ups in Content Marketing  With th

What’s the first thing you do when you go online? If you’re like most people, there’s a good chance you’re searching. In fact, 93% of all online experiences begin with a search engine. 1   Search engine marketing (SEM) is an effective way for businesses to increase their exposure to the people online looking for their goods and services. With smart strategies in place, SEM can put you in the right place at the right time to capture the attention of customers and increase the chances of conversion. While many small businesses may not have the budget for big paid search or social campaigns, that doesn’t mean that you can’t take advantage of tools and strategies to optimize your organic presence.   Thankfully, increasing your organic presence online is easy, and it can be done without spending. Below, we’ve provided some tips to help you amplify your presence and get found by searchers.   Take control of your business information online Millions of people use search to find inform

While the concept of growth marketing can seem complex, the goal is simple: Find the best possible new customers for your business. While all businesses benefit from more customers, growth marketing can be especially critical for startups and SMBs, which often need to grow quickly to keep up with competitors in a dense marketplace or to attract and satisfy investors.      The benefits of growth marketing may be easy to see, but they can be hard to achieve. How much of your budget should go toward advertising? How do you make sure your advertising budget is being used effectively? How do you make sure potential customers are seeing your ads? Search engine marketing (SEM) is a great place to start Unlike radio spots, billboards, print ads and other traditional methods that may go unseen or ignored by your target audience, SEM helps ensure every bit of your budget is put to work by charging your account only when your ad is clicked.    SEM also offers measurable results to show ho

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Removes Embedded Podcasts from Search Results with its New Update  Google has made a major shift in how users can access individual podcast episodes after removing the ability to listen directly from a search results page. While some see this as a step backward, the changes may mean that Google has bigger plans regarding podcasts. A spokesperson suggested that user experience was at the forefront of this change, but the prominence of YouTube might be a factor as well. Could this mark an intention for Google to become more of an advocate for podcast listening on YouTube under its umbrella? It remains to be seen how these new developments will play out and how users will respond, but one thing’s for sure; Google isn’t holding back when it comes to shaking up podcasting. Google Announces Search Ranking Algorithm

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related News and Updates from Major Search Engines Google Chrome Team Shares Optimizing Tips for Core Web Vitals Core Web Vitals are three key metrics that measure loading speed, interactivity, and visual stability and are considered crucial for providing a positive user experience. Google uses these metrics to rank websites in its search results. Google has released an updated set of guidelines for optimizing Core Web Vitals to help website owners prioritize their efforts when time is limited. In the past, Google has provided numerous recommendations for improving Core Web Vitals scores. Still, recognizing that it may be overwhelming for some website owners to implement all of them, the company has now revised its list of suggestions to help those with limited time and experience in website performance optimization to make the most impact. John Mueller of Google Recomme

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them; we are sure you will love going through them. Content Marketing Best Practices For Content Marketing In 2023 Content marketing does not have a one-size-fits-all solution. Similarly to weight loss, different strategies may work for other businesses. However, content marketing is effective for most companies, with 85% reporting moderate to great success. The key to achieving this success is implementing industry best practices. Content Marketing for Small Businesses: 7 Projects for Brand Managers Content marketing for small businesses is not vastly different from that of larger companies. The key is effectively utilizing the available budget, time, and resources. Creating a clear strategy and goals, focusing on the tar

With PromoteIQ, Microsoft is building a complete omnichannel retail media platform   Economic uncertainty may lead to less predictable shopper behavior, but it’s also an incredible incubator of innovation in business and media, as people are tasked to create growth with more accountability and fewer resources. At the National Retail Federation (NRF) conference next week in New York, Microsoft will share our latest developments to power resiliency in the retail industry, helping retailers in every category weave technology into the fabric of their business so they can do more with less.   As digital commerce evolves, the importance of retailers in the advertising ecosystem is skyrocketing. And we want to empower this. It is our vision to create the industry’s most complete omnichannel retail media stack to support retailer evolution through retail media. With Microsoft’s retail media platform, PromoteIQ , retailers will be able to fully enable their brand partners to connect with

The SEO industry has faced a difficult year, as companies have struggled to maintain and outsource their SEO marketing in the face of budget cuts caused by the pandemic. In addition, the search industry has undergone significant updates with new SERP features, requiring marketers to adapt their online strategies. Marketers are starting to speculate on what the new year will bring for the SEO industry. As 2023 approaches, professionals are optimistic that the industry will continue to expand and provide even more value to users. Check this infographic by Digital Marketing Philippines to know about the emerging trends: Artificial Intelligence (AI) Core Web Vitals Site Credibility with Expertise, Authority, and Trustworthiness (E-A-T) Mobile-First Indexing Search Engine Results Page (SERP) Features The post Weekly Infographic: SEO TRENDS 2023: 5 Things to Look Out For (Infographic) appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Compan

Here we come again with our list of this week’s best articles on digital marketing that we found across the internet. These have been categorized into content marketing, search engine optimization, social media, email marketing, and link building. Take a look at them; we are sure you will love going through them. Content Marketing How To Build Brand Awareness With Content Marketing For people to purchase from a business, they need to be aware of its existence. This is the primary goal of brand awareness – to help people recognize and recall a company when they need its products or services. One effective way to increase brand awareness is through content marketing. By creating and sharing valuable, relevant content, businesses can increase their visibility and establish their brand in the minds of their target audience. Building brand awareness through content marketing can help ensure that people are more likely to think of your business when they require what you offer. Why Blog?

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related News and Updates from Major Search Engines Google Suggests Using Multiple Date Signals on Webpages Google emphasizes the need for webpages to include multiple date indicators to ensure that the correct date appears in search results. This recommendation comes after a date error was brought to light on Twitter by Glenn Gabe, leading Google’s Search Liaison Danny Sullivan, to remind the community of the importance of this practice. Webpages need to keep their dates up-to-date, as this can affect their visibility and credibility in search results. By including multiple data signals on a webpage, such as the HTML code publication date and the HTTP header’s modified date, web admins can help prevent errors and ensure that the correct information is displayed to users. By following this recommended practice, web admins can help provide a better user experience and maint