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Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them; we are sure you will love going through them. Content Marketing You Must Diversify Your Content to Compete in Today’s Marketing Environment. Here’s Why (and How to Do It) In the era of multi-platform media, keeping your audience engaged is essential for online success. To do this, you must learn to experiment with new platforms and change your branded content. A broad content strategy is essential in today’s oversaturated, cutthroat, and always-evolving marketing climate. If branded content plays a significant role in your marketing plan, you must ensure that it is disseminated in various ways, at different times, and in different places. If you employ the same content and formats across all platforms, you risk losing

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Google releases a guide to active and past ranking systems With the aid of a new guide to Google’s ranking techniques, you can learn which algorithms the search engine giant uses to rank search results and which ones are no longer in use. In its most recent guidance, Google also uses new language to distinguish between ranking “systems” and ranking “updates.” One system that is constantly running in the background is RankBrain. On the other hand, an update refers to a one-time change to ranking structures. Google Maps are testing new Sidebar Navigation Google is developing new, thin sidebar navigation on the left side of the maps interface. The explore tab, trips, saved places, contribute, and more icons are all located in the sidebar after the Google Maps pin icon. Punit noticed this and shared a video showing the new

Guest blogging is when you invite someone from outside of your company to write a blog that will be published on your website. The writer will usually work in the same industry as the organization or be an expert on the subjects to do with that organization. The guest blogger gets exposure while the website hosting their content benefits too! Guest blogging offers a number of benefits for any business. By sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your market, build relationships with other thought leaders in your field and expose your brand to an entirely new audience.But many people still don’t know what makes it different from just plain old blogging. This infographic by MyBlogGuest breaks down the differences between blogging and guest blogging. The post Weekly Infographic: What is Guest Posting appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Google’s New Local Search Features are Finally Available Google’s creative local search upgrades were the talk of the town at its virtual Search On conference in September. Google is officially launching the local search features that were first shown earlier this year, including the capability to use the camera on your phone to search your surroundings. Google demonstrated a new search feature integrated into Google Maps’ Live View as well as an option to search for restaurants by dish. All of those updates are currently accessible. Google Simplifies Purchasing Items From the Shopping Tab Google is making it simpler for e-commerce sites to display their products in the shopping tab of the search results. Products can now be listed in the shopping area of Google Search Console without having to submit a product feed or

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Google Announces: Rankings Drop After Mobile Usability Fail? A Reddit post about search console warnings about mobile usability was followed by a rankings drop on a medical website. John Mueller from Google replied, claiming that the two events were related. The person was upset because they fixed the issue and verified the fix through the Google search console, but the rankings did not improve. According to Google’s help page, their algorithm assesses whether a website is trustworthy, authoritative, and expert based on numerous factors, particularly for Your Money Your Life pages on medical topics. Google’s John Mueller On How To Handle Negative SEO Attacks According to Mueller, the Google Search Advocate, there is an easy method to deal with negative SEO attacks, such as competitors building spammy links to your domai

It's that time of year again. Holiday shopping is here, and we’re faced with the challenge of what to buy for family, friends, colleagues, neighbors, and more. The holidays can be stressful. Brands, too, experience challenges when strategizing on how and where to dedicate ad spend to reach consumers during the holidays. From deciding which platform to activate first to wondering if consumers will engage with their ads, sometimes—just like you may wonder if your cousin will love the ugly sweater you gave him—brands also wonder if consumers will like their ad and product enough to purchase. How to reach the purchase-cautious consumer One of the most glaring holiday challenges for both consumers and brands is the current economic climate coupled with the pandemic. Since the start of the pandemic, we’ve heard that each holiday season is unprecedented, and this year is no exception. With inflation rising and economic conditions uncertain, consumers are looking to spend less. Accor

We’re delighted to announce that nominations are now open for the Microsoft Advertising Partner Awards. The theme for the awards this year is celebrating excellence which reflects the outstanding achievements of our partners over the past year. The Microsoft Advertising Partner Awards will continue to recognize our Elite and Select Partners for the incredible work they’ve done in 2022 across several categories in the Americas, EMEA and APAC. Finalists will be recognized in early 2023, and winners will be announced in March 2023. New for 2022: The Audience Excellence Award We’re pleased to introduce the Audience Excellence Award. This award will go to a team that exhibits excellence in their audience campaigns through strategy, optimization, and performance. We’ll specifically be looking at growth and adoption of products and features across the Microsoft Audience Network, as well as collaboration with Microsoft Advertising account teams to drive a successful strategy. We can’t w

The future of online search has been predicted to be voice search numerous times during the past ten years. We know you’re as eager as we are to have content from your website picked up and sent to smart home gadgets. People have already started using voice search, and many of them can’t imagine going back to the tedious, old-fashioned method of typing. 71% of consumers said they would rather ask a voice search question than type it in. In 2022, it is anticipated that 66.3 million American households will have a smart speaker. The number of voice search users will rise as the technology becomes more widely used. But how can you guarantee that Siri, Alexa, or Cortana share your website with entire families? What can you do to get the 71% of voice-only searchers to remain your clients? Good news The voice search community has created strategies to include in site optimization. Is your website voice search ready yet? Make a quick inspection. Continue reading this post by MarketingProfs

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Google Predicts That the Ranking Factor For Backlink Strength Will Decline John Mueller, a Google Search Advocate, predicts the future of backlinks during a live talk at Brighton SEO. During a live session of the Search Off The Record podcast, Myriam Jessier, Lizzi Sassman, and Mueller take questions from the audience. Since it’s a podcast, the hosts respond to pre-selected questions rather than interacting with the live audience; therefore, the questions are addressed as a group discussion. The hosts respond to a query on how Google penalizes backlinks collectively. Google Debuts New Coupon & Promotional Search Labels Google has added new labels to its shopping search results that emphasize discounts and deals and allow users to compare prices across different merchants. According to a recent Google survey, 43% of

Welcome to the November edition of the Microsoft Advertising product roundup! The holiday season is just around the corner for many, and at Microsoft Advertising, we’re also getting ready for the launch of Netflix’s ad-supported tier as well as the world’s biggest soccer event . Onto our product updates for this month: This month’s top story: Credit card ads now globally available to advertisers It’s no secret that Microsoft Advertising has been hard at work testing new ad types that are specific to the unique advertising needs of different industries or verticals. Currently, we’re piloting Vertical Ads in a variety of areas. We launched Automotive Ads in August, and we’re excited to share that Credit card ads are now available to advertisers globally! If you’re not already, we highly recommend considering vertical experiences , a vital component for engaging with consumers and maintaining or increasing ad performance. Instead of using a generic ad approach, try Vertical Ads