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Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, search engine optimization, social media, email marketing, and link building. Take a look at them; we are sure you will love going through them. Content Marketing Why Your Content Marketing Needs Standard Operating Procedures The systems you use in our business can greatly help or hinder. They’re either going to make everything run smoothly and efficiently, providing clear communication between team members, or they could create more problems than solutions by preventing people from getting work done because of slowdowns caused due errors like misspellings and unmountable grammar! When implementing new marketing processes, it is important to document the steps so they can be used again. That way, you won’t have to make up all these different instructions every time a campaign or project goes on! Megan Morreale state

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Google Announces Seven Local Search Updates Google has announced seven new features and updates to local search. These changes will significantly enhance how people explore neighborhoods, businesses in their area of interest, and restaurants near them or explore dietary restrictions they might need attention towards satisfying without having difficulties finding what’s available. Thanks again for using Google! Five Changes Coming to Mobile Search as Announced by Google Google announced five changes to how people search on mobile today. Starting this week, you’ll see shortcuts for actions other than typing in a traditional query. Soon after, upgrading the company’s app with features that will help users find relevant results more easily than before! Google Announces Personalized Search Results According at the Search On

Core Web Vitals were first introduced in May 2020. It’s Google’s way of maintaining the quality of the search results. Core Web Vitals were made a ranking signal in July, 2021. These include https, mobile responsive, absence of popups, banners and unnecessary overlays. It has now become important for all website wonders to adhere to these to ensure Google ranks their website in organic search. Google also assesses a website based on how well visitors engage on a website. Check this infographic by Digital Marketing Philippines to know more about Google Core Web Vitals. The post Weekly Infographic: 5 Strategies to Improve Core Web Vitals appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Are Core Updates Ranking Losses Subject to Soft Penalty? A concern about algorithm modifications and whether a “soft penalty” is used to lower the ranks of a badly affected site was asked during Google’s Office Hours Hangout. The questioner mentioned a “soft penalty,” a term that has been used for a while but isn’t actually a thing. They also mention having a “flag” issued to their website, a reference to Google marking the website in some way, as in flagging. Google Discusses Five Ways That Will Help You Prepare For Site Closure Do you intend to shut down your website for a day or more? Here are five methods to get ready, as John Mueller, Google’s Search Advocate, suggested. Mueller tweets this advice along with links to pertinent Google support articles. You also must know that there is currently no effective techniqu

Over time, video SEO has undergone significant modification. You might be accustomed to subpar video performance if you’re still following suggestions made by a video optimization specialist at an industry convention back in 2008 or by a YouTube guru in 2015. Today’s YouTube algorithm aims to present viewers with the videos they will most likely watch and appreciate. This is a significant challenge because more than 500 hours of video content are uploaded every minute. This post by PCG Companies will teach you how YouTube’s algorithm functions and provide you with practical guidance on best practices for video SEO, giving you a step-by-step manual for optimizing your videos. So, Let’s get started! The post Weekly Infographics: How to Optimize video for search appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them. Content Marketing 10 Hated Marketing and Business Expressions: Catch Us if You Can There is no need for an introduction to this subject for people working in the marketing sector. Marketers seem to come up with a list of catchy phrases every year that perfectly captures everything consumers want and need. After that, they use them a little too much until they start abusing them. Want to know what these business expressions are? Have a look at this post by KIM MOUTSOS. Three Simple Tips to Help You Post Content on LinkedIn The LinkedIn publishing feature has grown to be a powerful tool for marketers, enabling them to connect with and build connections with prospects th

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Google talks about targeting keywords with zero search volume Google employees respond to the query of whether or not to try ranking for zero search volume keywords in a Google office hours hangout. The user who posted the question mentioned that they were ranking for terms with no search volume and wondered if they should focus on those for ranking purposes. The answer came from a Googler who identified herself as Lizzi (possibly Lizzi Harvey). Lizzi’s response is consistent with Google’s SEO Starter Guide documentation. It’s also advised in the SEO beginner guide article to consider how users could locate a website. New HTTPS Report Added by Google to Search Console A new HTTPS report in Search Console will soon be live, according to an announcement from Google. Google’s Search Central Blog made the statement, which s

The effectiveness of featured snippets is well known. Every SEO expert (including yourself) strives to control any featured snippets that are offered for their content. These more detailed search results are presented in a specific box that is conspicuously placed at the top or close to the top of the search results page (SERP). When one of these search capabilities is present, optimizing for featured snippets (FS) can assist Google in recognising when your website is the best response for a pertinent question.  Want to know more about everything related to featured snippets? This infographic by Digital Marketing Philippines is there to help you. We promise you better knowledge and tactics at your fingertips after you finish reading this post. So, let’s get started! The post Weekly Infographic: Featured Snippet: What Is It and How to Optimize Your Website To Be Featured appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Google updates its spam and abuse prevention guide Google updated its spam and abuse information page on Google Search Central in a way that website owners would like. The key changes, instead of concentrating on how to monitor for abuse, are more robust recommendations to stop it and identify spam accounts. With its most recent acquisition, Yahoo acquires source credibility algorithms The Factual, a news evaluation organisation that rates media bias and reliability, has a deal to be acquired by Yahoo. Yahoo will utilise this score to give users more information about the authenticity and dependability of the content they consume. Yahoo stated in a press release that the acquisition “continues Yahoo’s commitment to providing reliable news and information to its close to 900 million consumers worldwide and builds on the

It’s become increasingly clear in the past few years how integral small and medium businesses (SMBs) are to the success of our global societies—and yet, we hear from you that being a small business today is harder than ever. In our always-on digital reality, SMBs need smarter solutions to grow their online presence and acquire new customers. And those solutions need to be easy to use, time-saving, cost-efficient, and reliable. Today, Microsoft Advertising is proud to announce that we’ve launched a newly redesigned Smart Campaigns experience with a new Multi-platform feature in the United States to make online advertising for small businesses easier, smarter, and better at helping you reach more customers across leading advertising and social media platforms. New Smart Campaigns make getting started simpler and easier than ever Time is money, right? We know that how you spend your time matters to the success of your business, so we’ve enhanced our Smart Campaigns to save you time

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Why Google Thinks Helpful Content Updates Are Important There is a growing consensus that the helpful content upgrade is not leading to any significant improvements after one week since its rollout. Google responds to claims that the helpful content update has little effect on search results and reminds everyone that it is still in the rolling out process. According to reports, the update has received little notice. Danny Sullivan, Google’s Search Liaison, responds to the situation in a series of tweets. The 6 SEO Guidelines From Google For Ecommerce Websites In order to maximize the visibility of your website in search results, Google offers six SEO methods that integrate structured data and Merchant Center. Developer Advocate Alan Kent thoroughly explains each tip in a recent video posted on the Google Search Central

Bringing Microsoft Advertising to more than 130 markets globally  2022 has been filled with growth. In February, we firstly launched 29 markets in Europe and embarked on our maiden voyage into Africa. In May, we then launched 32 markets in Latin America and Asia Pacific, including Japan . Today, we’re thrilled to share with you that Microsoft Advertising is now available in 34 new markets across the Middle East and Africa, completing the third phase of our international expansion. We’ll do the math, but this means we’ve added nearly 100 markets to our global footprint this year alone!  Altogether, advertisers can now use Microsoft Advertising to reach consumers in 131 markets and 35 languages .   Latest markets and languages With this launch, you’ll now be able to start using Microsoft Advertising to reach consumers in:   Algeria, Armenia, Azerbaijan, Bahrain, Democratic Republic of the Congo, Egypt, Ethiopia, Georgia, Guinea, Iraq, Israel, Kyrgyzstan, Lesotho, Libya, Mada