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Have you ever wondered what makes a Microsoft Advertising Celebrated Partner special? How they utilize Microsoft Advertising to drive business and reach new customers, or what their company culture and vision looks like? We caught up with SearchLab Digital , our US Celebrated Partner for April 2022 and Global Emerging Partner of the Year , to get an inside look at the amazing work that earned them this exclusive title in the first place! Celebrating our partners is an exclusive benefit of the Microsoft Advertising Partner Program, where we highlight the hard work our partners have accomplished throughout the year. You could be a Celebrated Partner too—apply to enroll in the Microsoft Advertising Partner Program for a chance to become a Celebrated Partner when our next round of nominations opens in September of 2022. We had the opportunity to interview the Director of Paid Media at SearchLab Digital , Mark Irvine . SearchLab is our April 2022 US Microsoft Advertising Celebrat

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Here at Microsoft Advertising, we strive to find new ways to grow your business and build great experience for our users. Our new launch, coming in the next few days, does just that: Introducing Cash back promotions, a new way for us to drive incremental sales and grow conversions built directly into Microsoft Edge. Online shoppers spend a lot of time searching for the best deals online. By introducing Cash back promotions, we’re saving time for our users and driving incremental sales for you. By optimizing the value of savings to the right users on the right ads, we’ll drive more efficient sales across your campaigns. Cash back promotions is a Microsoft run cash back program for the United States on product ads, with text ads coming soon. The goal of the program is to drive incremental sales and return on ad spend (ROAS) growth for you. This program is an AI-based optimization, managed entirely by Microsoft. When cash backs are given to users, they come from Microsoft Cash back ,

There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal, and consumer mode throughout the day. This behavior stands to have a significant impact on how your advertising engages them. Microsoft Advertising recently commissioned Forrester Consulting to conduct research outlining how work and shopping behaviors have changed for people who work remotely. We take a deeper look at the behaviors of these consumers, the nuances of their shopping and work behavior, and how advertisers should think about reaching them. The Workday Consumer mindset To be more effective in reaching the Workday Consumer, we must consider that nearly 62% of participants surveyed said they spend time shifting between various mindsets during work hours. During this time, they research or purchase products and services, sometimes putting those tasks ahead of browsing social media and consuming entertainment. While mobile is still

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