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Showing posts from March, 2022

2021 in review: Ads safety in Microsoft Advertising

Three key consumer behaviors to know in the travel industry

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The way we travel is changing. With the pandemic nearing its end phases, interest in travel is rising. Our first-party data has uncovered three primary attitudes that most people take when researching, considering, and purchasing their next adventure. We leveraged a supervised machine learning model to understand shopping and search behaviors for those looking for and purchasing airfare, hotels, cruises, rental cars, and online travel agencies. We found that each of these consumers fell within three behavioral attitudes that you can plan for. Those attitudes are: The planner The last-minute booker The dreamer Understanding how travel consumers search and purchase travel-related products helps advertisers create opportunities to better reach and engage with them. Once you’ve identified your customers’ key motivations and cross-shopping interests, you can incorporate this information into your advertising efforts for a more targeted approach. Air travelers You’re likely not s

Weekly Infographic: 5 KPIs to Measure A Successful E-Commerce SEO Strategy

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The global pandemic has not dampened the spirit of e-commerce. In fact, it’s helped to create an environment perfect for online shopping! With COVID-19 restrictions, many turned to ecommerce... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Top 10 Digital Marketing Articles Of This Week: 25th March 2022!

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Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Weekly Digital Marketing News Round-Up March 25th, 2022

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We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines John Mueller on Ranking Seasonal... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Reporting made easier with Microsoft Advertising

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Reporting on your Microsoft Advertising success is about to get even easier and better. We’re releasing the biggest reporting update in our history. It’s faster, easier, and more intuitive. It’s part of our commitment to bring advertisers new ways to spend less time setting up and managing campaigns and more time engaging with customers. This update was important to help you get the information you need to better understand your advertising performance and its impact on your business. Reporting and analytics are an essential component of a solid advertising strategy that enables you to make better decisions and plan for the future. In short, great reporting is the heart and soul of great business and marketing decisions. ​With this release, we’re improving the Microsoft Advertising online reporting experience for advertisers across the board. What the Microsoft Advertising reporting update includes The newly updated reporting dashboard within Microsoft Advertising includes a seri

How to become a Microsoft Advertising Celebrated Partner

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The Microsoft Advertising Partner Program enables Partners to nurture and grow their intelligent search and digital business, connect with the Microsoft community, and celebrate their success with Microsoft Advertising. The Microsoft Advertising Partner Celebration initiative gives partners the chance to get the recognition they deserve for their amazing work throughout the year. This biannual initiative aims to recognize and reward the outstanding, creative, effective, and passionate work of our customers enrolled in the Partner tier of the Microsoft Advertising Partner Program. Nominations are now open and will be accepted from March 21 to April 4, 2022 . Submit yours today ! New this year, being selected as a Microsoft Advertising Celebrated Partner will earn you $1,000 in Microsoft Advertising credit , recognition during our Activate event in May, publicity through blog posts and social media, and a digital gift card for to you treat your team. This will also make you eligible

Top 10 Digital Marketing Articles Of This Week: 19th March 2022!

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Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Weekly Infographic: 10 Types of Anchor Text to Use for Internal Links & Improve SEO

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Most marketers understand that link building is one of the many essential components in improving your search engine rankings in the eyes of Google. The words you use to connect out and into your... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Weekly Digital Marketing News Round-Up March 19, 2022

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We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Rich Results May be Affected by 500... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Experiences will be top of mind for consumers in 2022

Expanding the reach and scope of Automotive Ads

A data maturity model to help your organization advance

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How your business will collect and manage data is among the most important considerations for success in the future. With the deprecation of third-party cookies and new mobile ID protection protocols impacting everyone, now is the time to improve your data practices. To help you enhance your data collection practices, we’ve created “The digital advertiser’s guide to privacy maturity.” This eBook outlines three key areas to managing your data in a privacy-compliant way. We’re providing this resource because every organization now needs help understanding what they must do to deliver business results in the digital ad landscape of the future. For more detailed information on this topic, download the booklet . Why you must evaluate and evolve your digital maturity Simply put, you must understand your digital data practices to create better marketing programs and build more valuable relationships with your customers. Not just that, it isn’t an option if you want your organization to

How automation can help you get and stay organized

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Spring is just around the corner, and you’re probably starting to think about getting your advertising house organized. As any good homemaker or advertiser knows, getting organized is a lot easier with the right tools and tips. If you’ve been advertising for a while, you’re aware of the many variables to keep track of your bids and budgets, account performance, and keyword lists optimization, to name just a few. Just like good housekeeping, without the proper maintenance, your account can quickly become unwieldy. Automation helps you get organized and stay that way. There’s less need to worry about routine tasks that take up time, but it’s necessary to keep things in running order. With tools powered by intelligence, you won’t have to dedicate tons of time to mundane tasks to stay organized. It’s just like at home, where you might use a robot vacuum to take a routine chore off your plate. You set up parameters to help the robot learn, map, and adapt to your home. The same goes for

Top 10 Digital Marketing Articles Of This Week: 11th March 2022!

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Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow