Posts
Showing posts from February, 2022
Weekly Infographic: Infographic Link Building – 5 Steps for Infographic Promotion Success
- Get link
- X
- Other Apps
Top 10 Digital Marketing Articles of this Week: 25 February, 2022!
- Get link
- X
- Other Apps
Leverage brand awareness to drive growth for your brand
- Get link
- X
- Other Apps
Weekly Digital Marketing News Round-Up February 25, 2022
- Get link
- X
- Other Apps
Agencies, here’s how you can grow your business
- Get link
- X
- Other Apps
The Microsoft Advertising agency center team supports agencies in helping their clients to reach their full potential on the Microsoft Advertising platform. Just getting started? Our experts are here to guide you through: Account creation and setup Education on our platform, features, and best practices, along with other self-help resources Let us help you take your ad performance to the next level Here are some ways we can help you grow: Account Health Reviews include budget, editorial, campaign analysis, and performance reporting Account restructuring or improvement, campaign, ad copy, or keyword setup Bid optimization , match types, targeting, ad extensions, and conversion tactics Contact our experts Call or schedule an appointment today. Make an appointment —tell us when you're available and we'll have an expert call you. Call an expert at 1-877-635-3561 (United States only) Monday through Friday from 6 am to 6 pm US Pacific Time. Click here for c
Learn new ways to reach active Healthcare consumers
- Get link
- X
- Other Apps
Self-Care Enthusiasts on Microsoft Advertising behave differently than the average internet user, and understanding those differences can help you reach them. These Enthusiasts are: 52% more likely to consider themselves brand loyalists. 66% more likely to consider themselves shopaholics. 25% more likely to be researching health issues/healthcare products. In this session, you’ll learn how this data can help you plan for more successful ad outcomes. A team of Microsoft Advertising industry experts will share research and analytics relevant to the Healthcare and Pharmaceutical industries. You’ll leave with a curated list of insights, helpful product features, and actionable resources to maximize your business’s performance. You will walk away with: Insights into the Self-Care Enthusiast and their online behavior Tips on preparing for a cookie-less future Ideas to target and authentically engage with audiences Register now for this event and start planning successful ads
Introducing dynamic descriptions for Dynamic Search Ads
- Get link
- X
- Other Apps
Creating relevant and engaging ad experiences that resonate with your searchers can be a daunting task. If you’ve tried Dynamic Search Ads (DSA) , you know their dynamically generated headlines are great ways to drive relevant experiences and more traffic for your business. Today, to help advertisers provide even more relevant ad experiences while also saving them time, we’re announcing dynamic descriptions for DSA, a new tool that’s unique to the search advertising landscape. With dynamic descriptions, you can supplement your generic static descriptions with more relevant information to your searchers and help drive more clicks. This is now available in the United States, Canada, United Kingdom, France, and Germany. How do dynamic descriptions work? When you’re in your DSA campaign settings, you’ll now see a new checkbox that says Enable dynamic search ad text. Once you’ve done that, you’ll be able to start getting descriptions dynamically generated and powered by Microsoft Adv
Optimize your ad campaigns with auto-apply recommendations
- Get link
- X
- Other Apps
Campaign recommendations offer an effective and easy way to improve ad performance and identify new opportunities in a dynamically changing market. However, to adopt recommendations, advertisers need to log in to Microsoft Advertising, check them, and click the “apply” button to make them work. Many of our customers told us that this process can be time-consuming and valuable recommendations may be missed. To help them optimize their ad campaigns and improve performances, in March 2021, we started testing high-quality recommendations that can be automatically applied to an account. Today, we are pleased to announce that auto-apply recommendations have been officially released on Microsoft Advertising. Getting started with auto-apply recommendations Currently, there are five types: Create Expanded Text Ads Create Responsive Search Ads Create Multimedia Ads Remove Negative Keywords Conflicts Fix Conversion Goal Setting Issue By default, advertisers will be opted in to auto-
Weekly Infographic: 25 Ways to Build Backlinks: Video & Infographic
- Get link
- X
- Other Apps
Weekly Infographic: 25 Ways to Build Backlinks: Video & Infographic
- Get link
- X
- Other Apps
Top 10 Digital Marketing Articles Of This Week: 18 February 2022!
- Get link
- X
- Other Apps
Weekly Digital Marketing News Round-Up February 18, 2022
- Get link
- X
- Other Apps