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Earlier today, Microsoft announced that we entered into an agreement to acquire Xandr from AT&T. Xandr and Microsoft have been working together for over 10 years on global digital media solutions for advertisers. The combination of Xandr’s world-class advertising solutions augmented with Microsoft’s audience understanding and technology will enable greater opportunity to reach consumers on the open web with a full funnel offering, including a leading video and connected TV (CTV) solution, in a compliant and safe manner. Given the rapidly changing digital media ecosystem, our collective assets will be a powerful offset against the exposures of cookie deprecation and make this the ideal time to bring together our platforms to empower the open web. Together, we will help to accelerate Microsoft’s digital advertising and retail media solutions and make Microsoft a media partner of choice. Completing the acquisition has also been an important event for me personally. Thanks to the

Today, Microsoft is announcing that we have entered an agreement to acquire Xandr from AT&T. Xandr provides a data-enabled technology platform with tools that help power a diverse ecosystem connecting marketers and media owners through first-party, data-led advertising solutions across its network.   As the digital landscape evolves in a post-cookie world, Microsoft and Xandr together will help shape the digital ad marketplace of the future. One that respects consumer privacy preferences, understands publishers’ relationships with consumers and helps advertisers meet their goals. Microsoft and Xandr have a shared vision and complementary strengths to empower the open web, where everyone can thrive and do so in a way that is consistent with our commitment to strong data governance and consumer privacy practices .   With Xandr, Microsoft can accelerate the delivery of digital advertising solutions for the open web by combining Microsoft’s audience understanding, technology an

Recognition and celebration of our partners successes are key benefits of being a part of the Microsoft Advertising Partner Program . The Microsoft Advertising Partner Celebration is a bi-annual recognition initiative for Partner tier members enrolled in the Partner Program. We’re excited to share the Celebrated Partners and finalists for the September—October 2021 round. We received powerful and compelling nominations from six markets across the globe within our September 20—October 20, 2021 nomination period. A panel of judges from the Microsoft Advertising Partner and Global Sales teams identified winners and finalists based on criteria related to their growing and innovative use of Microsoft Advertising solutions, differentiation from industry peers, and adaptability to the ever-changing market. We’re proud to announce our September—October Microsoft Advertising Partner Celebration Winners and Finalists:   United States Winner – WORX Finalist – JXT Group United Kingdom

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