With online shopping skyrocketing in the last year and a half, brands continue to adapt to keep up with demand. Luxury goods sales, which once skewed towards in-store shopping, are quickly growing online. To explore this in greater depth, Microsoft Advertising surveyed 1.4K people in the United States (U.S.) who have browsed, researched, or shopped for items online in one or more luxury categories: Handbags, Leather Goods & Accessories, Clothing & Apparel, Watches & Jewelry, Cosmetics, Makeup & Perfumes, and Wine & Spirits. Online shopping is still growing, especially for luxury goods Customers are increasingly accustomed to online convenience and selection. Luxury shopping is growing too, with 65% of respondents stating they will do more research, browsing, and shopping for luxury goods online in 2021 than in 2020. Shoppers aren’t just browsing. Purchase of luxury goods online is also growing, with 53% of respondents saying they will buy more online in 2021