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Showing posts from September, 2021
How zero-party data is changing trust and relevance in advertising
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There’s frustration and uncertainty with some in the advertising industry stemming from the gradually constricting sources of identity data used for targeting, including the looming deprecation of third-party cookies and an evolving regulatory environment. The conversation about identity and cookies is complex, but ultimately these changes will help develop stronger relationships with people. We’re finally at the point of building real trust, transparency, and relevance, which are foundational to long-term relationships and returns between businesses and their customers . Data, how it’s collected and what we do with it has been the topic of conversation since the advent of digital marketing. Initially, many were swept away by the possibilities of digital marketing and its ability to connect directly with people while measuring everything. Then came the era of big data and the opportunities therein, but we learned that bigger wasn’t always better. Now, in many ways, we’re coming full
Credit card ads: Showcase your offerings on Microsoft Advertising
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Boost awareness with video ads on the Microsoft Audience Network
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Advertisers are increasingly looking to stand out from the competition and captivate their target audience in new, innovative ways. With the introduction of video ads on the Microsoft Audience Network , you can reach potential customers where they are actively consuming content on MSN and Microsoft News . Video ads can help you boost awareness, capture attention, and drive leads for your brand, while creating deep emotional connections with your customers. Not only will you be able to captivate your audience in a compelling format, but Microsoft is the only platform with access to Microsoft Bing search intent data, as well as LinkedIn profile data on video assets — this means your video ads on the Microsoft Audience Network work harder to drive deeper connections and deliver performance across the funnel. Getting started with video ads Now you can leverage your video assets with your Microsoft Audience Network campaigns! Upload snackable video assets as short as 6 seconds or
Top 10 Digital Marketing Articles of this Week: 24th September 2021!
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Weekly Infographic: The Most Common Technical SEO Issues That Damage Your Site
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Weekly Digital Marketing News Round-Up September 24, 2021
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Show your brand values: Marketing with Purpose Business Attributes
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Microsoft Advertising Partners: Awards Season is here
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We’re excited to announce that nominations are now open for the Microsoft Advertising Partner Awards . We look forward to celebrating our Elite and Select partners for their amazing achievements from the past year. This year’s Partner Awards will be delivered as a virtual event in February 2022, with all the fanfare and celebration our partners have come to expect. For those in our Partner tier, the Microsoft Advertising Partner Celebration is for you. The Microsoft Advertising Partner Awards will continue to acknowledge and celebrate our Elite and Select partners for the incredible work they’ve done in 2021 across several categories in the Americas, EMEA and APAC. To reflect the outstanding impact we’ve had together this past year, our theme for the awards is Together we are limitless . New Social Impact Awards New this year, we’re pleased to introduce the Social Impact Awards . This award sub-category will feature partners’ inspiring solutions and celebrate changemakers who dr
10 Fabulous Marketing Strategies for Online Fashion Store
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Top 10 Digital Marketing Articles of this Week: 17th September 2021!
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Weekly Digital Marketing News Round-Up September 17, 2021
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