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Showing posts from June, 2021
Weekly Infographic: A Data-Driven Strategy for Optimizing Location Pages to Rank in Google
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Top 10 Digital Marketing Articles of this Week: 25th June 2021!
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How truthful is your brand?
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Transparency is the value most demanded by consumers, 1 and it can be fundamental to driving purchases and brand loyalty. 1 To succeed amongst their competition, brands need to prioritize consumer values as Millennials and Gen Z continue to age into the buying groups that choose value-driven brands. 1 As part of our Open Perspectives Unplugged series, we asked experts why brand transparency and authenticity are key to success, and what brands need to do to adapt to stay relevant: Chief Executive Officer (CEO) and Co-Founder of Wildplastic, Christian Sigmund, Brand Experience Lead of Dentsu International, Jennifer Clarke, and Co-Founder of Moyee Coffee, Killian Stokes, all joined our panel discussion, “How truthful is your brand?” Radical transparency needed! Jennifer shared that transparency is important, as people want to work with brands that reflect their personal values. She added that consumers want to trust brands and know that those values are ingrained in the company cult
The Microsoft Advertising Celebrated Partners for April 2021
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Recognition is a key benefit of being part of the Microsoft Advertising Partner Program . The Microsoft Advertising Partner Celebration is a bi-annual recognition initiative for Partner tier members of the Partner Program. We’re excited to share the Celebrated Partners and finalists for this round, who were first announced at our exclusive global partner event — Microsoft Advertising Activate on May 19, 2021. We received compelling nominations from six markets all over the world during the nomination period between April 1-15, 2021. A panel of judges from the Microsoft Advertising Partner and Global Sales teams identified the winners and finalists based on criteria related to their growth and innovative use of Microsoft Advertising solutions, differentiation from industry peers, and adaptability to recent changes. The April 2021 winners and finalists are: United States Winner – ZATO Marketing Finalist – Reunion Marketing UK Winner – Innovation Visual Finalist - Anicca Germa
Weekly Infographic: The Ultimate Guide to Search Marketing Jargon
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Top 10 Digital Marketing Articles of this Week: 18th June 2021!
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Accelerate your digital strategy with newly launched solutions
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With exponential digital reliance that emerged from the pandemic but is here to stay, there has been tremendous pressure on marketers to adapt quickly and accelerate digital growth opportunities. It’s no surprise that people are working longer hours than they did before the pandemic, which has led to a 2.5-hour increase in the average working day across many countries globally . The good news is that we have quick tips for you on how you can save time while not compromising your business impact in the age of digital acceleration. The better news is that all the solutions we highlight in this blog are either already available or will be by the end of this month! Learn how you can save time while optimizing for business results with the three tips below: Tip #1: Use automation to your advantage As much as we know you love a good challenge, we want to provide you with tools that make your life easier. Automation has evolved from tactical to strategic. Take advantage of this inno
Top 10 Digital Marketing Articles of this Week: 11th June 2021!
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