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Episode 6 is here. After a staggering 40,000+ views of Episode 5 on YouTube we’re excited for a jam-packed episode to keep things moving in 2021. We kick things off with more insights from our 2021 Consumer Trends Report , we look into how to get more bang for your buck with the Microsoft Audience Network , and we speak with Merkle about how they’re building a best practices guideline around Inclusive Marketing . This episode will cover: More Microsoft Advertising Insights on our 2021 Consumer Trends Report . We dive deep into three more trends for you to apply to your business based on these insights. Our Inclusive Marketing Lab with MJ DePalma speaks with our partners at Merkle about the Inclusive Marketing best practices they’ve designed. A product pop-up about our Microsoft Audience Network . A special interview with the authors of the book Rare Breed and why everyone has one dominant vice (or virtue) that’s necessary to help power a team. Don’t miss Episode 6! Watc

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2020 was a challenging and disruptive year, which pushed all of us to do things differently. There was an increased need to transact digitally, and we saw a significant rise in the online presence of businesses of all kinds. We also saw many consumers trying out digital interactions for the first time. As always, our goal is to ensure the Microsoft Advertising platform delivers accurate and relevant information to our customers while protecting them from low-quality or harmful experiences. In 2020, that commitment continued with investments in innovative approaches to offer the highest quality results. Looking back In 2020, we suspended nearly 300,000 accounts from the Microsoft Advertising platform, up 30% from 2019. We also removed 1.6 billion bad ads while 270,000 sites were also removed from our system. Our continued investments in artificial intelligence (AI) enable real-time evaluation systems that use behavioral signals and intelligent fraud analysis tools to help us identify

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Automation can be daunting. Some may anticipate a future when machines are behind desks, there’s a lack of trust with algorithms, and let’s face it—in a world where we hear about a new, more infectious COVID-19 variant—there’s not much we can control.   However, our lives seem to have gotten busier, and automation is a tool that can help us. At work, how often do we deprioritize the most creative and strategic work that will transform our businesses because our teams are spending countless hours manually getting things done? At home, we could all use some personal time back to focus on what matters most — to read our favorite book, spend it with our family, or simply get on our Peloton exercise bike.   Is that possible? We are here to share our secret sauce to getting time back while improving your return on investment (ROI). Let’s start by looking at some of the industry leaders who have used Microsoft Advertising intelligent and automated products to their advantage. Customer s

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