In honor of the powerful partners who help make Microsoft Advertising successful, we are delighted to announce the winners of this year’s Microsoft Advertising Partner Awards that took place on February 25, 2021. This reimagined virtual ceremony honored and celebrated individuals and companies for the great work that they had done in 2020. The show was hosted by Microsoft Advertising’s Vice President of Global Strategic Sales, Rob Wilk, and included special performances from Broadway stars to inspire us all. This year’s theme was Forward Together , which pointed to the importance of partnership, and how we move forward toward recovery and growth. During the ceremony we recognized agency, channel, and technology partners across the Americas in 11 categories including a new category — the Community Response Award — which celebrated the innovation, drive, and adaptability our partners have demonstrated during this unique time. We had many outstanding submissions from across the region