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Showing posts from December, 2020

Big Data Platforms You Should Know in 2021

Data is nothing but a collection of bytes that combines to form a useful piece of information. It is further used to perform a complete analysis of a particular asset or achieving precise results. As we move into the 21st century, the concept of data has improved, and many things have been changed. A new […] The post Big Data Platforms You Should Know in 2021 appeared first on Digital Vidya . SEO Company in lucknow

Machine Learning in Python: Introduction, Steps, and Benefits

Machine learning in Python provides computers with the ability to learn without being programmed explicitly.  Machine learning, which is a type of artificial intelligence, has its main focus on developing computer programs that are dynamic to new data.  Python is a high-level programming language whose main emphasis is on code readability.  Python is a very […] The post Machine Learning in Python: Introduction, Steps, and Benefits appeared first on Digital Vidya . SEO Company in lucknow

Is Data science bigger than big data?

Curious to know what is big-data?  Then in the simples form, you can understand big data as the large volume of structured as well as unstructured data that overflows around the day-to-day channelization of a business.  However, the amount of the data is not significant here, instead what businesses do with those data and insights […] The post Is Data science bigger than big data? appeared first on Digital Vidya . SEO Company in lucknow

Everything You Need to Know About Pandas Dataframe

Pandas DataFrame is data structures that are two-dimensional in approach along with the labels that correspond the same. Dataframes find relevance in the fields of machine learning, data sciences, scientific computations to other fields chalking out big data.  A data scientist’s job revolves around cleaning and wrangling data, and almost 80% of the job caters […] The post Everything You Need to Know About Pandas Dataframe appeared first on Digital Vidya . SEO Company in lucknow

How Data Science Is Revolutionizing Our Social Visibility

Artificial Intelligence has taken over and how. Revolutionizing the digital scene by shooting up the brand’s social visibility through marketing analytics and insightfulness is what AI stands for. How, why & what is data science combined provides the answers in all likelihood about the new era of AI-driven interfaces. AI has come as an aid […] The post How Data Science Is Revolutionizing Our Social Visibility appeared first on Digital Vidya . SEO Company in lucknow

Weekly Infographic: 70+ Google Search Statistics for 2021 [Infographic]

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No doubt, Google is the most visited website. Every day billions of users rely on Google to carry out their daily searches. It has 92.26% of the search engine market share globally. You must be... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Weekly Digital Marketing News Round-Up December 25, 2020

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We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates And News From Major Search Engines Google Confirms That Passage... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Top 10 Digital Marketing Articles of this Week: 25th December 2020!

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Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Keep up to date: Microsoft Advertising Health Blog

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Something strange in your neighborhood? Something weird and it does not look good? Who are you going to call? Nobody, potentially! Microsoft Advertising Health Blog overview With the Microsoft Advertising Health Blog , now you can instantly check the health of our platform and support tools using a single intuitive dashboard, broken out into Applications, Platform, and API:    From here, you will be able to track known issues and understand how they might be impacting delivery, reporting, latency, et cetera, so you can save valuable time and see whether there is anything of which you should be aware. No need to contact our Support teams to ask if there is a problem; with our Health Blog, you will see it all at a glance. You should be greeted by a reassuring sea of green ticks, but if we’re tracking any emerging topics that might have an impact on your experience or performance, you would see either an amber or red alert to indicate the severity of the issue, along with an explan

Guide to growth: First-party data & the Microsoft Audience Network

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Our Microsoft Audience Network helps reach consumers in the upper funnel and move them quickly to conversion, causing meaningful lift in search results. Navigating through uncertainty, often with fewer resources, is the new normal. The brands who will be successful are the ones who can be agile to respond to external changes, and be efficient to move fast between upper, mid, and lower funnels. With third-party cookies crumbling and browsers and devices restricting third-party tracking, how do you continue to grow your audiences in a cookie-less world and move them down the funnel? While this is great for user privacy, it will disrupt the way brands target, track, personalize, optimize, and even model attribution. The trends and opportunities Here are some expected changes (what we view as opportunities) for our industry in the next phase: A greater emphasis on first-party data Importance of logged-in activity A new reliance on context and behavior New ways to track the consume

Open Perspectives: Our collective journey to an equitable future

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As an industry, we have a great responsibility to ourselves and our community to build trust with consumers and make systemic changes to support a more inclusive future. Microsoft Advertising has been with our clients on their inclusive marketing journeys for years, and in September 2020 we launched the Marketing with Purpose Playbook , which encapsulates strategies for inclusive marketing and the other two building blocks of trust, responsibility and values. The playbook features actionable tactics, research, and insights designed to empower all types of marketers to start their Marketing with Purpose journeys. Microsoft Advertising’s Open Perspectives is a global virtual event series exploring principles of diversity, inclusion, equity, and inclusive marketing through deep and candid dialogue. In the Open Perspectives platform, we help marketers create a more inclusive marketing approach. We gather industry and community leaders, scholars, and influencers to lead conversations on

Weekly Digital Marketing News Round-Up December 18, 2020

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We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates And News From Major Search Engines Structured Data Testing Tool... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Making sense of the multi-channel retail consumer journey

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In today’s complex digital ecosystem, consumers are more empowered than ever to research the products or services they need. Gone are the days where a single search for “best widget” is all a consumer would do prior to purchasing said widget. Today, consumers engage with brands across the spectrum of advertising channels, both digital and traditional. In turn, advertisers must be equipped to understand and act on the interaction of these channels across the full consumer journey. To help equip advertisers with that knowledge, Microsoft’s Advertising Analytics Group set out to understand what the full digital consumer journey looks like for retail advertisers to identify where they can find success in reaching their consumers during every step of their journey. How does television (TV) drive users to search and engage online? For retailers running TV ads, search engine marketing (SEM) is often the net that captures newly generated demand. Consumers who are exposed to a top retailer

Weekly Infographic: SEO infographics 101: How to Optimize Infographics For Search Traffic

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Infographic is something that can turn a complex or dull subject into a captivating experience. They are easily digestible bits of content that help to get your message across in the best possible... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Top 10 Digital Marketing Articles of this Week: 18th December 2020!

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Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow