Posts

Showing posts from May, 2020

Weekly Digital Marketing News Round-Up 29th May

Image
Weekly Digital Marketing News Round-Up 29th May Here we are again with our weekly Digital Marketing news. What’s in for you this week: #Onlineshopping Facebook Marketplace is open for... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Websites Using Sponsored and Guest Post links at Highest Risk of Google Penalty, SEMrush research reveals.

Image
Getting a Google penalty either due to willful or negligent wrong SEO practices can take your business down to its knees thanks to reduced traffic. In 2018, Google caught millions of businesses... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Weekly Infographic: Technical SEO Checklist Before Redesigning a Website

Image
Are you having a tough time integrating all primary SEO tools to your website? Start by connecting your website with Google Analytics, Bing Webmaster tools, Google Tag Manager and Google Search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Top 10 Digital Marketing Articles of this Week: 29th May 2020!

Image
Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Partner program updates and Virtual Partner Summit recap

Image
We’re living in uncertain times and for the road ahead, partnerships are more important than ever. Microsoft Advertising is grateful for the partnerships we’ve built with incredible companies around the world. Amid the disruption caused by the coronavirus pandemic, the Microsoft Advertising team has made the decision to defer any changes that negatively impact tier status for the 2021 program cycle. The announcement was made on May 20 by General Manager of SMB Sales & Strategy, Kenneth Andrew , in his opening session at the virtual partner summit with more information being provided in the program update section of the event. In Kenneth’s words, “We hope this gives you and your customers the time and space you need to adjust to the ongoing developments in the world.” For those partners that were unable to attend, we encourage you to view the content that is now available on demand . Each year, the Microsoft Advertising Partner Program conducts a mid-year tier status check, f

Four reasons search advertising can help your business beat COVID-19

COVID-19 has upended our lives and created difficult challenges for many small and midsized businesses (SMBs). Like most, you’re probably searching for ways to not only survive this crisis, but also find a way to thrive. If you’re looking for digital marketing strategies to help pivot your business and reach new customers, we hope to make it less daunting by providing these positive insights and resources during this unprecedented time. 1. Less competition means search advertising costs are much lower Many companies, especially big chains, have been hit hard by COVID-19-related supply chain and customs challenges. 1 , 2  To cope, they’ve either stopped their digital ad campaigns or reduced their search advertising bids. 3  As a result, cost per acquisition (CPA) is much lower than it was prior to the crisis. 3  Not only is there less competition, cost per click (CPC) is also down across verticals and markets. 3  This has helped level the playing field, giving you the chance to explore

What is Data Science and Analytics?

Data science is the study of raw data that encompasses data analytics, data mining, and machine learning under one roof. Data science study helps us in finding meaningful patterns and insights from raw and unstructured data and is used to tackle big data that includes data cleansing, preparation, and analysis. As a data scientist, you […] The post What is Data Science and Analytics? appeared first on Digital Vidya . SEO Company in lucknow

COVID-19 insights & trends (May 27 edition)

Image
As consumers remain home, search has grown in increasing importance. It helps brands stay connected with consumers and highlights new and emerging behavior trends. Our goal is to continue to provide you with new and updated search trends on a weekly basis as you adjust to the ongoing changes in search behavior. The value of search during a pandemic The disruption in our daily lives caused by the coronavirus is like nothing we’ve ever experienced. According to Jeffrey Cole, director of the Center for the Digital Future , “Daily life is far more disrupted by the pandemic than after 9/11 or the beginning of World War II, and anxiety is at levels only seen after Pearl Harbor and the Great Depression.” When framed against that backdrop of other major tragedies, it becomes clear that we’ll be talking about our recent COVID-19 experiences for the rest of our lives. There is, however, one major difference between past events and what’s happening now—that’s our current access to technology. Mo

Try it: A crossword puzzle from Microsoft Advertising

It’s Tuesday, but not any Tuesday. In America, today is the Tuesday after Memorial Day, the day after a three-day weekend and, for many, the start of a new work week. I'm not sure about you, but I think three days are never enough, and returning to work and complex thought can be quite a feat. To help us all ease back into the daily grind, I want to share a search-advertising-themed crossword puzzle for you all to have fun with and hopefully reduce stress. It's meant to be doable for even those who have never tried a crossword puzzle before, so I encourage you to give it a try! No time limit, no pressure, and there's no harm in revealing an answer so that you learn something new.    Download the PDF version , or give it a try it online: A Crossword Puzzle from Microsoft Advertising   We at Microsoft Advertising hope the rest of the week is productive and fulfilling. Let us know if we can ever assist you, by contacting us . You can also reach out to us on  LinkedIn  or

Weekly Digital Marketing News Round-Up 22nd May

Image
Here we are with our weekly Digital Marketing News. What’s in for you this week: #Launch: Google to launch program in India to connect offline retail inventory with search engines Google is... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Weekly Infographic: COVID-19: Changing Consumer Behavior & How It Affects Brands

Image
The Coronavirus Pandemic has influenced every aspect of human life. The shopping habits of consumers has undergone a considerable change since the outbreak of the pandemic. Around 47% of consumers... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Top 10 Digital Marketing Articles of this Week: 22nd May 2020!

Image
Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow