How you can boost online presence without breaking the bank
What’s the first thing you do when you go online? If you’re like most people, there’s a good chance you’re searching. In fact, 93% of all online experiences begin with a search engine. 1 Search engine marketing (SEM) is an effective way for businesses to increase their exposure to the people online looking for their goods and services. With smart strategies in place, SEM can put you in the right place at the right time to capture the attention of customers and increase the chances of conversion. While many small businesses may not have the budget for big paid search or social campaigns, that doesn’t mean that you can’t take advantage of tools and strategies to optimize your organic presence. Thankfully, increasing your organic presence online is easy, and it can be done without spending. Below, we’ve provided some tips to help you amplify your presence and get found by searchers. Take control of your business information online Millions of people use search to find informa