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Showing posts from October, 2019

BERT: Everything You Need To Know About Google's New Born Update

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SEO professionals consider Google BERT as one of the "single biggest positive" algorithm updates; Google has rolled out in the last five years. A couple of days ago, Google announced one... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Comprehensive Guide on the Best Way to Learn Python

Although there are many ways to learn Python, the entire process can be pretty intimidating, difficult and frustrating. This is why finding the most suitable and best way to learn Python online is necessary. Python is one of the essential programming languages which every developer must have a clear knowledge about. Several seasoned programmers use […] The post Comprehensive Guide on the Best Way to Learn Python appeared first on Digital Vidya . SEO Company in lucknow

Google To Stop Supporting Flash Content on

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Termination On Installments: Google has announced that by the end of the year it will no longer index content based on Adobe's Flash technology. In coming year, the once popular format will... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Ultimate Guide to Learn SQL Basics

Are you an aspiring data scientist looking forward to learning SQL basics? Great! Let’s get started. SQL or Structured Query Language is a standardized form of programming language which has been designed specifically for retrieving, storing, manipulating and managing data within an RDBMS or Relational Database Management System. This gives SQL was developed originally in […] The post Ultimate Guide to Learn SQL Basics appeared first on Digital Vidya . SEO Company in lucknow

What’s Your Customer Experience Quotient?

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Marketers are continually seeking opportunities to gain an edge. And in today’s hyper-competitive and commoditized marketplace, the one thing that sets marketers apart is their ability to deliver on the customer experience (CX) mandate.   As marketers ourselves, we’re fascinated by the concept of mastering the customer experience. In fact, it’s what drove Microsoft Advertising to conduct research into how modern marketers are becoming more customer-centric by using data. That research revealed why some marketers are more successful than others when it comes to engaging and converting buyers.   It also made clear that this opportunity is available to any marketer with the right guidance, prioritization of resources, and application of data and technology. That’s right — whether you’re a small business, a larger company or a boutique agency, you can drive better and measurable marketing results. What defines a high CXQ marketer? Among other things, the research yielded what we c

Comprehensive NoSQL Tutorial for Beginners

A wide range of various database technologies is encompassed by NoSQL. These technologies were developed due to the ever-changing demands that were put forth while building innovative modern applications. This is the reason many data science students focus on a proper NoSQL tutorial to get a complete understanding of the topic. Developers are constantly working […] The post Comprehensive NoSQL Tutorial for Beginners appeared first on Digital Vidya . SEO Company in lucknow

21 Steps to Develop a Foolproof Content Marketing Strategy

In the age of industrialization and widespread use of technology, content marketing strategy has gained tremendous importance. Every organization has formulated a different content strategy suiting their business model, the company’s aims and requirements as well as their target audience. A Content Marketing Strategy refers to the method that one utilizes to manage any source […] The post 21 Steps to Develop a Foolproof Content Marketing Strategy appeared first on Digital Vidya . SEO Company in lucknow

Weekly Infographic: How To bolster your SEO performance on Google

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Is your site fully optimized for people using Google Search? Google accounts for 92.2% of online search traffic, followed by Bing. To optimize your website correctly for Google, you will first need... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Top 10 Digital Marketing Articles of this Week: 25th October 2019!

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Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Webcast: The Art and Science of Audience Marketing (+LinkedIn)

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In the past, search advertising was all about search queries. You used keywords, added in demographics, and spent a lot of time studying what your customers were searching.   Today, Microsoft Advertising can connect your data with the power of Microsoft intelligence and layer in audience targeting to help you pinpoint your target customers. But how do you know which audience targeting feature — or combination of features — is the best for you?   Join us for The Art and Science of Audience Marketing (+ LinkedIn) webcast on October 30 at 11 a.m. (PDT), and we’ll help you answer that question. Lauren Tallody, Sr. Product Marketing Manager at Microsoft Advertising, and special guests Duane Brown, Founder & Head of Strategy at Take Some Risk Inc., and Francisco Lacayo, VP of Product at White Shark Media, will cover a broad range of audience targeting solutions, including:   LinkedIn Profile Targeting Remarketing In-market Audiences Custom Audiences Product Audiences Simila

Google Goes Live: Launches New, Animated Video Series About SEO for Beginners

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Google is taking the social media marketing tactic involving- “educate, entertain and engage” the masses way to seriously. And with all the zeal, enthusiam, excitement and energy- Google is growing... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

How to Build a Career in Data Science – Webinar Recording

IBM Predicts Demand For Data Scientists Will Soar 28% By 2020. No wonder it is one of the most promising jobs today and it’s a great time to be a Data Scientist entering the job market. It is a booming industry and there is a need for more Data Science professionals. The world is going through what is popularly […] The post How to Build a Career in Data Science – Webinar Recording appeared first on Digital Vidya . SEO Company in lucknow

Achieve more with the redesigned Microsoft Advertising

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At Microsoft Advertising, we’re committed to helping you achieve more with your business. To accomplish this, we’re fueled and shaped by your feedback. In addition to the product improvements and platform enhancements in our 2019 recap a few weeks ago, we’ve also heard from many of you that managing your campaigns and accounts should be more user-friendly and streamlined.   As a result, we’ve been working on a series of changes to modernize the look, feel, and functionality of our product. Our key goal with these changes is to help you more easily and intuitively manage ads on one of the world's leading advertising platforms. We’re ready to unveil a preview of what we’ve been working on, and we’re inviting you to join us on a test drive of the redesigned Microsoft Advertising . We’re excited to partner with you to help reshape Microsoft Advertising. Easier access to your campaigns and your results The new Microsoft Advertising will be more than just a facelift. In the redesi

Home-Maker Becomes a Specialist Social Media Marketer [7 Tips Inside]

Social Media is fun. But Social Media Marketing is just awesome! Wouldn’t it be great if you are asked to spend all day every day on Social Media and paid for that? I would certainly love it. I think you too will, well I doubt anyone won’t! But, getting such a job is a luxury […] The post Home-Maker Becomes a Specialist Social Media Marketer [7 Tips Inside] appeared first on Digital Vidya . SEO Company in lucknow

A Complete Tutorial What is Big Data Analytics

If you are wondering what is big data analytics, you have come to the right place! Here, details of the concepts of big data analytics are explained in detail. With the help of big data analytics, the company’s operational improvement can surge up to a great extent. This is because big data analytics examples offer […] The post A Complete Tutorial What is Big Data Analytics appeared first on Digital Vidya . SEO Company in lucknow

10 new ways to improve your Microsoft Shopping Campaigns

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As the leaves start to change color and you feel a brisk fall breeze in the air, that means it’s almost time for the retail holiday season. Our retail customers are getting ready for the rush, and Microsoft Advertising has been hard at work on new features for your Shopping Campaigns . We have been developing new ad experiences, looking for new ways to drive more ad volume, and improving our reporting and user interface to make campaign optimizations easier. These are the top 10 new features to improve your campaigns. 1 - Flyers Perfect to help you stand out this busy holiday season, flyers lets you promote your products in a few different ad formats — as an extension to your text ads, in the flyer carousel at the top of the SERP or below the mainline text ads block. With flyers, you can increase your traffic from broad queries like weekly deals or weekly sales . These visual ads give your customers more information before they click and can help you stand out from your competition

Goodbye funnel, hello flywheel

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The rapid pace of digital disruption and the growing number of connected devices has upended traditional marketing and altered customer expectations. To keep up, brands must provide tangible value, seamless experiences, and personalized interactions with every customer touchpoint. But this kind of customer-centricity demands an updated marketing model. In this article, we’ll share with you why the traditional marketing funnel is losing relevancy and introduce you to a modern marketing model that is helping brands thrive in the digital era. Why the funnel no longer works First, the traditional marketing funnel assumes a linear customer decision journey; either initiation, research, comparison, transaction, and experience; or, attention, interest, desire, action. And while customers today still go through these phases, that journey is not always a straight line.  With the explosion of devices, apps, social media, chatbots, and digital assistants, the customer decision journey