View video: https://www.microsoft.com/en-US/videoplayer/embed/RE2Pe2t Bing Ads name change — The evolution of Microsoft Advertising These days, marketers have more power than ever to identify and reach customers. With data, AI and automation at your fingertips, it’s no longer just reaching more people that matters to growing your brand. It’s about making each connection feel one-to-one, at just the right time and place. More meaningful, more timely, and more valuable — this is how we see advertising evolving. We’re evolving, too. We’re changing our name from Bing Ads to Microsoft Advertising. It’s a simple shift because our clients and partners already know us as Microsoft, and many are already tapping into our new advertising products that go above and beyond search, such as the Microsoft Audience Network . You'll see the change start today as BingAds.com becomes MicrosoftAdvertising.com . Our partner program is evolving too, becoming the Microsoft Advertising Partner Progra