“Past behavior is one of the strongest predictors of future behavior.” You've no doubt heard this popular maxim, and as a digital marketer, it's true: your own first-party customer data, such as a list of your customers who made a previous purchase, is an incredibly valuable data source — an audience to reconnect with. After all, no one knows more about your customers than you, using the treasure trove of customer data you have access to via your customer relationship management (CRM) tools. What if you could bring your own first-party customer lists onto the Bing Ads platform for intelligent targeting, such as your platinum-level customers, loyalty program customers, highest lifetime-value customers, newsletter subscribers — or even customers you want to avoid targeting and exclude? Custom Audiences can help you anticipate your customers’ needs and reach them with the right message. You can bid more aggressively for those high-value customers, whether you’re helping them