While the concept of growth marketing can seem complex, the goal is simple: Find the best possible new customers for your business. While all businesses benefit from more customers, growth marketing can be especially critical for startups and SMBs, which often need to grow quickly to keep up with competitors in a dense marketplace or to attract and satisfy investors. The benefits of growth marketing may be easy to see, but they can be hard to achieve. How much of your budget should go toward advertising? How do you make sure your advertising budget is being used effectively? How do you make sure potential customers are seeing your ads? Search engine marketing (SEM) is a great place to start Unlike radio spots, billboards, print ads and other traditional methods that may go unseen or ignored by your target audience, SEM helps ensure every bit of your budget is put to work by charging your account only when your ad is clicked. SEM also offers measurable results to show how