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Using tracking parameters in your URLs is a great way to gain additional insight about the source of an ad click. This valuable data can help you improve the performance of your campaigns and thus reach more customers. To make tracking even better, we are introducing three new parameters that will help you learn about the ad extension that was clicked and the geographical location of the click.   Parameter What it returns {feeditemid} The ID of the ad extension that was clicked. {loc_physical_ms} The geographical location code of the physical location of the click. For more information, take a look at this MSDN article on geographical location codes . {loc_interest_ms} The geographical location code of the location of interest that triggered the ad. For more information, take a look at this MSDN article on geographic location codes . Moreover, we made some additions to the {TargetId} parameter. Now, by using this parameter, you can get insights about cust

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

New to SEO? Need to polish up your knowledge? Possessing a strong understanding of ranking factors is the key to achieve consistently high search engine rankings. Check out the insightful infographic... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Save time and manage your campaigns more efficiently with ad extension scheduling for all your extensions and improved shared libraries for Call Extension and Location Extension in Bing Ads Editor for Windows (Mac version coming soon). Control delivery of your ad extensions Following our announcement earlier this year, we are bringing ad extension scheduling control to Bing Ads Editor! With ad extension scheduling, you control when your extensions are delivered for the time that’s most impactful for your business. Take control of the date range, days of the week, and time of the day of when your ad extensions are displayed. Ad extension schedules can be based on your account time zone or the time zone of the person viewing your ads. This powerful feature will help you connect with your customers at the most ideal time for your business and reduce wasted clicks. To learn more, visit the ad extension scheduler help page . Note : Scheduling your ad extensions does not guarantee that t

Wondering how advertisers who succeed with PPC make their PPC Marketing Plan- First, they conduct proper research to understand which audience is the right audience for their PPC campaign. Second, they draft the outline of their PPC marketing plan. Third, they use their research data to identify opportunities that their competitors ignored in their PPC marketing plan. […] The post Make a Killer PPC Marketing Plan in 10 Steps appeared first on Digital Vidya . SEO Company in lucknow

We’ve made some recent improvements to Upgraded URLs so that you can now test your landing pages and filter your ads with upgraded URL filtering options. This way you can be sure you’re giving your potential customers the best experience and categorize your keywords and ads by URL more efficiently. Let's dive in to these two new exciting features. Test your landing page when you create or edit an ad Do you wonder if your ad's landing page is leading your potential customers to the right part of your website, with or without all the fancy tracking methods and parameters you used? Now you can be sure: while you are creating or editing your ad, you can test your landing page by clicking on test button under Ad URL options.   When you test your landing page, you will get a message indicating whether a problem was encountered with the landing page. Click the ellipsis icon next to the message to see detailed information about the click URL, tracking template, final URL, and othe

The much – awaited Search Marketing Expo – SMX East 2017 is just round the corner. There is much hype created around it, and the attendees will get to know in just under a month that it... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Being an independent SEO Business is extreme. Numerous organizations flop in the principal year, and numerous more won’t influence it to the five-year to stamp. Be that as it may, even settled organizations can fall flat on the off chance that they can’t adjust to evolving times. Promoting is troublesome — advanced showcasing much more […] The post Start SEO Business With Top 10 Tips appeared first on Digital Vidya . SEO Company in lucknow

Email, ever since its inception, has been the subtly effective leader as a marketing tool. Amidst the plethora of communication tools available, there is nothing out there to challenge its effectiveness and its existence. Email is here to stay! Looking at it from the marketer’s perspective, it offers immense value in terms of returns on investment and […] The post Email Marketer’s Key to a Healthy Subject Line appeared first on Digital Vidya . SEO Company in lucknow

Facebook is testing Snooze button in the US. The option will mute people and pages if you don’t want updates from them, instead unfollowing them. The feature s currently being tested in the US.... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Webmasters can now export data from Google Search Console’s Index Coverage report. This was first noticed by G-Squared Interactive. Index Coverage Report was first introduced in August, within... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Apple switches from Bing to Google as its default search partner for Siri, Search inside iOS (earlier called Spotlight) and Spotlight on the Mac. An Apple statement read, “Switching to Google as the... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

With 34% internet penetration in which 72% of the internet users are less than 35 years old, India is ranking second in the world when it comes to internet users. Digital India, being the catalyst, is ensuring great scope for businesses to pump up their returns by optimizing brands on the web- And the professionals […] The post Tips on Writing a Winning SEO Resume appeared first on Digital Vidya . SEO Company in lucknow

Do you want to be a part of  24 ADP Digital Marketing Conference in Pune on the 7th October? If you are infatuated with all things digital and happen to be in India this October, Pune’s Digital Conference is the “it-place”. It offers a unique chance to listen to India’s top digital marketers, who will […] The post Take SEMrush’s Diwali Quiz & Win a ticket for 24ADP Conference appeared first on Digital Vidya . SEO Company in lucknow

In this era of internet, businesses are in continuous need of advertising their products and services online to increase their sales and PPC (Pay Per Click) helps in doing this. It is the process of managing internet advertising activities of the business by the PPC manager to oversee the advertising campaign on Google, Yahoo, MSN […] The post What it takes to Become a PPC Manager? appeared first on Digital Vidya . SEO Company in lucknow

Advertising is about reaching your customers where and when it makes the most sense. Harnessing AI plays a critical role in helping you connect and unlock results. This technology enables you to do more than just reach audiences –  it enables you to make stronger, personal connections with consumers through scenarios that are more meaningful to them. Brands, marketers and advertisers can use the power this intelligence holds to help make calculated and data driven decisions that lead to deeper and more natural customer engagement. AI combs through vast stores of structured and unstructured data, and converts it into systems that connect data points, identify trends, predict consumer behavior, personalize user interaction, and much more.   We continue to deliver on this promise by offering our customers intelligent experiences, and we're excited to announce Chat Bot Extension on Bing, progress on the work with LinkedIn and an expansion to our In-Market Audiences targeting feature.

Are you interested in learning more about the how to reach the right audience? Would you like to explore how to target your best audience more effectively? Then you should join us on September 27th at 8AM PST as we bring you The Art and Science of Bing Ads Targeting webcast . MJ DePalma, Sr. Global Channel Marketing Manager, Christi Olson, Search Evangelist and Shelby Gagnon, Sr. Product Marketing Manager, will be your guides to exploring what’s new in Bing Ads targeting and the best ways to develop your audiences. You will learn more about In-market Audiences and Custom Audiences - two powerful ways to target your best audience whether you’re new to audience targeting or looking to enhance your current remarketing strategy. You will also gain valuable information about what goes into your audience development and we will provide you with an in-depth questionnaire to help you as you develop your audience strategy. Then we’ll go one step further and explain how you can take that a