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Weekly Digital Marketing News Round-Up 22nd November 2024

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Unveils AI-Driven In-Store Shopping Features to Enhance Retail Experience Google has announced new AI-powered in-store shopping features and expanded payment options just in time for the holiday retail season. One of the exciting updates is the integration of Google Lens with in-store shopping. Users can simply photograph products using Google Lens and instantly access relevant information such as reviews, prices, and inventory details. Furthermore, Google Maps is also stepping up its game by introducing product search features that allow shoppers to find specific items in nearby stores easily. Lastly, Google Pay is enhancing its security measures by offering virtual cards for Discover users, providing an added layer of protection for online transactions.  Google Updates Search Documentation to Clarify that Pa

How to Optimize Videos for YouTube Shorts: A Creator’s Guide

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YouTube Shorts has quickly emerged as a powerful tool in the world of video marketing, drawing in over 70 billion daily views and engaging 2 billion active users monthly. This short-form video platform allows brands and creators to reach large, highly engaged audiences in a quick, digestible format. Its meteoric rise is comparable to the success of TikTok and Instagram Reels, proving the growing demand for bite-sized content. But creating YouTube Shorts alone won’t guarantee success. It’s vital to optimize videos for YouTube Shorts to stand out from the crowd. This involves incorporating relevant keywords in titles, descriptions, and hashtags. Effective metadata can significantly improve your video’s discoverability. In a crowded space like YouTube, these small tweaks can help you rank higher in searches and get more eyes on your content. This guide offers practical strategies to help you unlock the full potential of YouTube Shorts. Whether your goal is expanding your reach or improv

2024 Microsoft Advertising Partner Awards: Americas winners

The Americas winners for the 2024 Microsoft Advertising Partner Awards were announced in-person at Cipriani 25 Broadway, November 14, 2024 in New York. SEO Company in lucknow

Weekly Digital Marketing News Round-Up 15th November 2024

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Maps Launches New Product Search Feature Google Maps has launched a new product search feature, allowing users to search for specific products and check real-time inventory. This is a significant development for both consumers and retailers. To take advantage of this feature, retailers must use structured data and effectively manage their inventory. By providing accurate store information and regularly updating their inventory, retailers can ensure that users can access the most up-to-date product availability information. This feature has the potential to greatly enhance the shopping experience for users and drive more traffic to retail stores. Master SEO with Google’s New Machine Learning Courses: What You Need to Know Google has updated its machine learning crash course, adding new videos and modules focus

Unwrap growth: your final holiday season checklist

As we’re in the holiday season, let's explore key insights and strategies to navigate this busy time and understand how various factors impact our results. SEO Company in lucknow

Spikes Asia announces its 2025 Jury Presidents

14 November 2024 – Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has revealed its 2025 Jury President line-up. In-person judging will be held in Vietnam, in March 2025, and will culminate in the live Awards Ceremony in Singapore next April to set the benchmark for creative excellence in APAC. The 2025 Jury President line-up sees representation across Australia, Mainland China, India, Japan, New Zealand, Singapore, South Korea and Thailand, and for the rst time, a Thailand-based agency. Damisa Ongsiriwattana, CCO & Founder, SOUR Bangkok, who will preside over the Entertainment, Gaming and Music Jury, said: “ I am honoured to serve as the Jury President for Entertainment, Gaming, and Music at Spikes Asia this year. In a region as dynamic and diverse as Asia, the power of storytelling through entertainment, gaming, and music continues to break new ground. I look forward to working with the Jury to celebrate the exceptional cr

Copilot in the Microsoft Advertising Platform boosts productivity for users with disabilities

Copilot in the Microsoft Advertising Platform enhances productivity, creativity, and accessibility, catering to diverse disabilities and neurodiversity SEO Company in lucknow